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In his 1996 book The Clash Of Civilizations and the Remaking of World Order, American political scientist Samuel Huntington sets out his vision of the post-Cold War world. While the era from 1945 to 1989 was shaped by ideological conflict (communism vs. capitalism), Huntington predicts a future of cultural conflict.

Published in 1980, Michael E. Porter's Competitive Strategy went against the accepted wisdom of the time that said firms should focus on expanding their market share. Porter claimed they should, in fact, analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals. Then they could rationally choose one of three "generic strategies" - lowering cost, differentiating their product, or catering to a niche market.

Neurologist Oliver Sacks' 1985 book The Man Who Mistook His Wife for a Hat challenges the impersonal approach doctors took to patient care and paved the way for a new literary genre: popular science. At the time of its publication, neurologists and physicians relied mainly on clinical studies and their own expertise to set the course of treatment. Sacks found this inhumane and developed a very different approach, clearly demonstrated in The Man Who Mistook His Wife.

In 1999's Everyday Stalinism, historian Sheila Fitzpatrick rejects the common practice of simplistically treating the Soviet Union as a totalitarian government that tightly controlled its citizens. She takes advantage of vast archives that were released after the Cold War to examine Soviet society "from below" - looking at how ordinary citizens coped with shortages and the general sense of fear created by the state.

US psychologist Abraham Maslow's 1943 essay "A Theory of Human Motivation" established his idea of humanistic psychology as a "third force" in the field. He outlined a new approach to understanding the mind, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority.

In 1963's The Feminine Mystique, she identified "the problem that has no name" afflicting women pressured to devote themselves to domestic life. After World War II, society fostered the idea that women wanted different things from men - namely, to run homes and live through the achievements of their husbands and children. In reality, rigid gender roles left housewives frustrated and depressed and caused tensions both in their marriages and in how couples raised their children.

Defining liberty as freedom from interference by state power or popular moral opinion, Mill justifies the individual's right to this liberty by focusing on the role self-development plays in human well-being. His vision of individual rights extends to include freedom of thought and emotion and the freedom to act together with others. Society should protect the development of individuality to aid both social progress and innovation.

Nigerian novelist and professor Chinua Achebe was acutely conscious that Western views of Africa were inevitably the views of a culture that assumed itself superior. When confronted by what it took to be an inferior culture, the West identified itself as better - materially, intellectually, even spiritually. Achebe believed that even as original and subtle a work as Joseph Conrad's Heart of Darkness - a novel seen by many as a criticism of colonialism and one that Achebe admired stylistically - reflected these assumptions.

According to Aristotle, the ultimate human good is eudaimonia, an ancient Greek word that can be translated as happiness, or flourishing. Eudaimonia comes from a life of virtuous (or good) action. Virtues such as justice, restraint, and practical wisdom cannot simply be taught - they must be developed over time by cultivating virtuous habits. The making of virtuous choices can be developed by using practical wisdom and by recognizing the desirable middle ground between extremes of human behavior.

In The Age of Revolution, renowned British Marxist historian Eric Hobsbawm focuses on the historical period from the end of the 18th century to the middle of the 19th. He concludes that the "dual revolutions" of the time - the French Revolution and the British Industrial Revolution - changed the way the whole world thought about politics and power, and fundamentally shaped the modern era.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

In his 2007 book The Black Swan, Nassim Nicholas Taleb says the Black Swans of his title can appear at any time, in the form of financial crises, wars, and other unexpected events that have profound, irreversible consequences. Taleb draws on philosophy, mathematics, economics, and other disciplines to explain in plain English why we seldom prepare for these events adequately. The way our brains process knowledge lull us into believing the future will resemble the past.

Published in 1990, The Anti-Politics Machine is American anthropologist James Ferguson's first book. It discusses international development projects: how they are conceived, researched, and put into practice. Importantly, it also looks at what these projects actually achieve. Ferguson is critical of the idea of development and argues that the process does not take enough account of the daily realities of the communities it is intended to benefit.

An extraordinarily ambitious work, Republic has made important contributions to many branches of modern philosophy. The work unfolds as a series of conversations in which participants set out a number of different theories of justice, and then imagine how these theories might become reality within the political structure of a city. In examining justice, Plato investigates an enormous range of questions in the areas of ethics, politics, and even the nature of existence itself.

In the 1960s, British historian Jonathan Riley-Smith first began studying the knightly orders of the Middle Ages that formed after the First Crusade. By the late 1970s, he had begun writing books from a "revisionist" point of view, challenging the common belief that the Crusades were motivated by fanaticism, and were designed to plunder the Holy Lands. To an extent, Riley-Smith's 1986 book The First Crusade and the Idea of Crusading overturned this previously held view.

Elizabeth Loftus's 1979 work, Eyewitness Testimony, explains why people sometimes remember events inaccurately, and how this simple fact has a profound impact on the criminal justice system. Eyewitness accounts, which are often used in criminal trials, can be very persuasive to both judges and juries. Yet these accounts are based on memories that are not always reliable, meaning that suspects may be misidentified or wrongfully convicted.

Since it was first published in 1973, A Random Walk Down Wall Street has been a highly influential best seller. Burton G. Malkiel demolishes the idea that investment "experts" can predict stock price changes and thereby "beat the market." With all available information that could affect the value of a company's shares known almost instantly to all investors, Malkiel says, shares quickly find the price that reflects that information. This is known as the efficient market hypothesis.

In the 1960s, researchers into human memory began to understand memory as operating under two systems. The first was a short-term system handling information for mere seconds. The second was a long-term system capable of managing information indefinitely. They also discovered, however, that short-term memory was not simply a filing cabinet, but was actively working on cognitive - or mental - tasks. This is how the phrase "working memory" developed.

Reflections on the Revolution in France may read like an exercise in political theory. But when it was first published in 1790, Edmund Burke was fighting a real political battle. Burke saw that the Enlightenment ideas that had inspired radical political change in France the year before were beginning to take root in England. He wanted to discredit these dangerous thoughts before they sparked a revolution in his own country.

How many books can claim to be so influential as to inspire the development of a whole school of thought? The ancient Greek philosopher Aristotle's Metaphysics did exactly that, laying the foundations for a new branch of philosophy - metaphysics - concerned with the cause and nature of being.