Showing results by narrator "Don Hagen" in All Categories

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

Becoming a father can be one of the most profoundly terrifying, exhilarating, life-changing occasions in a man’s life. Now 22 of today’s masterful writers get straight to the heart of modern fatherhood in this incomparable collection of thought-provoking essays.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

The Adventures of Huckleberry Finn, written by Mark Twain has been popular since it was first published in 1884. It is known for its colorful and often scathng look at the people and places along the Mississippi River at a time when racism was an entrenched attitude in Southern antebellum society. The strong point of view, masterful depiction of dialects, and confrontations of issues of prejudice and race have inspired crtics to dub it “the great American novel”.

Virtually every American will suffer from back pain at some point. Dr. Jack Stern, a neurosurgeon and professor at Weill Cornell Medical College, brings relief to these millions of sufferers (including himself) who literally ache for help. Based on the latest scientific data, Dr. Stern developed a five-step solution with a multidisciplinary, holistic perspective that’s been missing from conventional back pain wisdom.

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

Through interviews with 12 distinguished philosophers - including atheists, agnostics, and believers - Talking God works toward a philosophical understanding and evaluation of religion. Along the way Gary Gutting and his interviewees challenge many common assumptions about religious beliefs.

The culmination of master psychiatrist Dr. Irvin D. Yalom's more than thirty-five years in clinical practice, The Gift of Therapy is a remarkable and essential guidebook that illustrates through real case studies how patients and therapists alike can get the most out of therapy. The bestselling author of Love's Executioner shares his uniquely fresh approach and the valuable insights he has gained-presented as eighty-five personal and provocative 'tips for beginner therapists'.

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.

At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN?

We are all creatures of habit and if you make good habits, good habits will make you. This wisdom has been around since ancient times. Aristotle once said, "We are what we repeatedly do. Excellence, then, is not an act but a habit." Whether they are a positive force in our lives or obstacles to the goals we want to achieve, habits become ingrained through repeated actions. Habits Die Hard, by John Murphy, unpacks 10 keys to help you replace your destructive habits with constructive habits.

Professional success, more often than not, means becoming a manager. Yet nobody prepared you for having to deal with messy tidbits like emotions, conflicts, and personalities - all while achieving ever-greater goals and meeting ever-looming deadlines. Not exactly what you had in mind, is it? Don’t panic. Here are the tools to help you succeed and even thrive as a manager.

Most companies around the globe clearly believe that people should have the opportunity to achieve as much as their initiative and native talent can justify, but too many managers still lack the wherewithal to effectively groom junior employees who have the potential to climb the corporate ladder. The support of a mentor is an integral part of any effort to maximize someone's full potential.

After launching his first company while still in college, Jason Baptiste cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way.

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

Despite the dizzying amount of data at our disposal today - and an increasing reliance on analytics to make the majority of our decisions - many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights. This book introduces a model that taps the collective judgment of an organization so that the right decisions are made, and the entire organization profits.

Whether it's the loss of a job, a newly assigned responsibility at work, or a global recession that threatens your entire company or industry, an unanticipated change can knock even the most experienced among us off guard. So if you want to succeed in business-and in life-it's not enough to be the smartest in the room or even the hardest working; you have to be a great curveball hitter.

Playing to packed houses while her hit song rushes up the charts, country singer and fiddler Jo Lover is poised to become a one-name Nashville star like her idols, Loretta, Reba, and Dolly. To ensure her success, Jo has carefully crafted her image: a pretty, sassy, down-to-earth girl from small-town Virginia who pours her heart into her songs. But the stage persona she's built is threatened when her independent label merges with big-time Capitol Records, bringing Nashville heartthrob JD Gunn - her first love - back into her life.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

A practical guide to banishing stress from your everyday life so you can feel happy and fulfilled. Do you feel overwhelmed by work - or life in general? Having trouble coping with too many demands on your time and energy? Well you're not alone! Britain is currently suffering from a stress epidemic. A staggering 1 in 4 employees are said to suffer from stress and it is listed as the no.1 reason for workplace absence in the UK.