Showing results by narrator "Pam Ward" in All Categories

In the era of questionable Internet "facts" and parental oversharing, it's more important than ever to find credible information on everything from prenatal vitamins to screen time. The good news is that parents and parents-to-be no longer need to rely on an opinionated mother-in-law about whether it's OK to eat sushi in your third trimester, an old college roommate for sleep-training "rules", or an online parenting group about how long you should breastfeed.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

We all know someone who is dissatisfied with their career but feels trapped in their current trajectory. What's not always clear is how they got there, or, more importantly, how we can avoid the same fate as we develop our own careers. In a competitive job market, we need concrete, field-tested advice to help us ace the interview, land the job, and launch a career we love. Enter Dee Ann Turner. After more than three decades leading teams and coaching staff members at Chick-fil-A, she knows what it takes to build a fulfilling career.

"Halie" Jackson grew up in poverty on the levees of New Orleans, hunting for alligators for food along the Mississippi River with her brother, Peter. But every Sunday young Mahalia sang proudly in the church choir, the youngest member at age five. She left school after eighth grade and worked as a maid to help support her family. However, her passion for singing her special brand of music known as "gospel" never waned.

From the author of The New York Times number one best-selling novel The Carpetbaggers comes the story of Madison Dupre, a young and ambitious art curator who is fixated on reaching the top of the rarefied world of priceless antiquities - an insular playground of the mega-rich, the super-privileged and even the occasional money launderer. This glamorous world is also a world of unimaginable ugliness and ego.

A member of the first astronaut class to include women, NASA chose her for the seventh shuttle mission, inspiring several generations of women. After a second flight, Ride served on the panels investigating the Challenger explosion and the Columbia disintegration that killed all aboard. In both instances, she faulted NASA's rush to meet mission deadlines and its organizational failures. She also cofounded a company promoting science and education for children, especially girls.

Let Bill and Gloria take you on a sleigh ride of sights, sounds, aromas, feelings and flavors! This Christmas—and every Christmas—you and your family can join Bill and Gloria Gaither and their Homecoming friends as they celebrate this most sacred holiday—that historic moment in time when God’s Son, the Glory of heaven, came to earth to be “God with us.”

Young, high-spirited Fanny has been fortunate in her civilized upbringing, but the London she has grown up in is riddled with danger and brutality. When a sinister stranger traps her family into debt in order to advance on Fanny, she is forced to take refuge in France, where she meets a young French soldier, Philippe de Saint-Christophe.

Beauchamp writes about the pictures Kennedy produced, the stars he made - and destroyed - and the men who did his bidding. She also writes about the Hollywood titans in his midst: William Randolph Hearst, Cecille B. DeMille, and David Sarnoff, whose collaboration with Kennedy resulted in the formation of RKO Studios.

It's the spring of 1913, and love is in bloom for Alice Tucker. Alice's new beau, Walter Kelley, is handsome and wealthy. Everyone in Boynton, Oklahoma, likes him, except Alice's mother, Alafair. She sees that Walter has a weakness for the ladies - and they for him. Moreover, Walter's late wife, Louise, was murdered. and the murderer has not been caught. Walter had an alibi, so the sheriff has cleared him of the crime, but Alafair is not so sure that he wasn't involved in some way.

Impromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday situations - elevator chats, corridor conversations, networking gatherings, meetings, and ceremonial events. Indeed, today the most iconic leadership moments are spontaneous, spur-of-the-moment events that reveal the inner workings of the leader's mind. When these impromptu opportunities arise, leaders must be able to listen, think, and respond within seconds.

My dear Beth, though Uppsala, Iowa, takes its name from a city in my native Sweden, life here is different from what I have known. With my parents' blessing, I have taken employment in the home of Mr. Bridger, a dairy farmer, caring for his ill mother and two young, orphaned nieces. It is most unlike me to leave home, even in a temporary manner. But the need is great and Hattie Bridger and the children are so endearing. As for Dirk Bridger, he is an unhappy man, but also loyal, hardworking, and honorable.

When a waiting world learned on April 12, 1955, that Jonas Salk had successfully created a vaccine to prevent poliomyelitis, he became a hero overnight. Born in a New York tenement, humble in manner, Salk had all the makings of a 20th-century icon - a knight in a white coat. In the wake of his achievement, he received a staggering number of awards and honors; for years his name ranked with Gandhi and Churchill on lists of the most revered people.

Too often, when a life crisis hits, a marriage suffers - even a healthy one - and all the personality profiles and couples' therapy in the world won't keep your marriage from experiencing the tough stuff. So how do you and your spouse face the stresses put on your marriage and not only stay together but come out on the other side even more loving and committed? In Staying Power, two longtime couples offer insights, skills, and clear direction so that you can respond to trials in a way that strengthens rather than weakens your marriage.

The Big Ratchet is the story of the ratchets: the technologies and innovations, big and small, that propelled our species from hunters and gatherers on the savannahs of Africa to shoppers in the aisles of the supermarket. Our species long lived on the edge of starvation. Now we produce enough food for all 7 billion of us to eat nearly 3,000 calories every day. This is such an astonishing thing in the history of life as to verge on the miraculous. The Big Ratchet is the story of how it happened.

It’s always somebody else’s kid - until it’s yours. When Katherine James and her husband found out their son was using heroin, their responses ran the gamut: disbelief, anger, helplessness, guilt. As they struggled to come to grips with their son’s addiction and decide how best to help him, their home became a refuge for an unlikely assortment of their son’s friends, each with their own story, drawn by the simple love and acceptance they found there - “the Lost Boys”, James calls them.

When someone leaves an abusive marriage, life isn't instantly fixed. Women who have experienced domestic violence feel shattered. Because of the trauma they've been through, a bond with their abuser has formed that keeps them tied together long after they've physically left. Karen DeArmond Gardner understands these difficulties all too well. And she intimately knows what women in this situation need in order to gain freedom from the lies of abuse - to be reborn as the people God longs for them to be.

Walking Toward Peace shares the intimate stories of veterans who, post-deployment, have wrestled with post-traumatic stress disorder (PTSD). Through a process called "ecotherapy", spending time in nature to promote healing and mental health, they have found new tools to deal with issues that have resulted from combat experiences: survivor's guilt, nightmares, lack of trust, depression, hypervigilance, thoughts of suicide, and lack of purpose.

"If Shakespeare were alive today, he'd sound like an American." "English accents are the sexiest." "Americans have ruined the English language." "Technology means everyone will have to speak the same English." Such claims about the English language are often repeated but rarely examined. Professor Lynne Murphy is on the linguistic front line. In The Prodigal Tongue she explores the fiction and reality of the special relationship between British and American English.

Long before the rise of mega-corporations like Wal-Mart and Microsoft, Standard Oil controlled the oil industry with a monopolistic force unprecedented in American business history. Undaunted by the ruthless power of its owner, John D. Rockefeller, a fearless and ambitious reporter named Ida Minerva Tarbell confronted the company known simply as "The Trust".