Novedades

What does it take to build and sustain high-performing teams in today's rapidly evolving business landscape? Gearl Loden, a leader with 27 years of experience spanning education, tech, SaaS, and real estate, brings surprising insights drawn from both classroom leadership and corporate environments.Loden shares a powerful perspective on imposter syndrome that plagues even accomplished leaders: "It's better to be yourself than try to be John Maxwell." This philosophy forms the foundation of his approach to building robust organisational cultures that survive scaling, acquisition, and market ...

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

Want more tips and tricks? (⁠click here⁠)Hello, After going over the report and reading my YouTube In-Stream Ad series, we can honestly point out that basically the most effective ad type is the In-Stream type, however this may not always be the case. It does on average have the lowest price points and the highest ROI...However, because it gives the video viewer the option to skip the ad before the 30 second point, you may end up with uncompleted views. And that is not a real big issue since you don’t have to pay for views until they’ve reached 30 seconds (or the completed ad) but you ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Ryan Davis, founder of People First, joins Drop The Mic to unpack how AI is transforming not just marketing, but leadership, influence, and trust. From political campaigns to brand building, Ryan shares how artificial intelligence is changing how we communicate, connect, and convert in a world of digital overload.Jason and Ryan dive into how micro-influencers are outpacing mass followings, how AI is reshaping customer targeting and content creation, and why authenticity—not automation—will define the next era of digital strategy. This is a real look at what marketers, consultants, and ...

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Powerful email & SMS marketing - without the insane cost.That’s why I use Omnisend. It does everything I need to grow - and more.Start scaling smart with Omnisend here: https://your.omnisend.com/codiesanchez30 In this episode, Codie and Lewis delve into the intricate relationship individuals have with money. They touch on practical strategies for setting financial goals, mapping out plans, and monetizing hidden skills. They also discuss the importance of financial education in fostering a healthy relationship with wealth. To get help scaling your business to the next level, you can reach ...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

Join Dr. Pooyan Ghamari, Swiss Economist and Founder of the ALand Platform, as he delves into the heart of the Persian epic, Shahnameh, to explore Rostam’s first battle. This podcast uncovers the symbolic awakening of a legendary hero, his taming of the untamable, and the enduring messages of courage and self-mastery.Key Points Covered:🌟 The Birth of a Legend: Rostam's emergence as a symbol of courage, wisdom, and divine strength.🐘 Encounter with the Beast: The young Rostam taming the furious white elephant, a feat of unparalleled power.📜 Verses from Shahnameh: Experience Ferdowsi's...

If your brain is foggy, your to-do list is mildly passive-aggressive, and you’re just trying to finish a thought before someone asks for a snack—this episode is for you. I’m answering four real questions from moms who are in the thick of it. We're talking about focus, posting after a long break, content creation when your energy is on empty, and whether it's even worth trying when full-time hours aren't an option.There’s no pressure-y pep talk here—just honest strategies for making progress when you’re tired, human, and still wildly capable.---Questions Answered in This Episode:“...

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Join Swiss Economist and Founder of the ALand Platform, Dr. Pooyan Ghamari, for a crucial analysis of the venture capital ecosystem at a crossroads. This podcast explores why Limited Partners (LPs) must adopt new risk frameworks to navigate a global economy transformed by geopolitical fragmentation, technological upheavals, and shifting societal expectations.Key Points Covered:📉 Crumbling Foundations: Why traditional VC risk models are no longer fit for purpose in the post-2025 era.🌪️ Three Seismic Shifts: The impact of Technological Acceleration, Geopolitical Fragmentation, and ...

Tra le tantissime cose che ha annunciato Google negli ultimi giorni ce n'è una che è passata in sordina.Si chiama AlphaEvolve e ha tutte le carte in regola per essere veramente rivoluzionaria.Si tratta di una tecnologia di Google che unendo diverse componenti in modo smart, crea un agente in grado di trovare nuove soluzioni e ottimizzazioni a problemi matematici e di codice.È una novità poco pop o mainstream, ma è una di quelle scoperte che nel lungo periodo potrebbe avere un impatto notevole in settori importanti come la ricerca, la medicina, ecc.Lo spiego, come sempre in modo molto ...

En este episodio, conversé con Alejandro Casas, diseñador y publicista con más de 15 años de experiencia, sobre cómo crear una identidad visual poderosa que te ayude a destacarte en un mundo saturado de marcas genéricas.Ale compartió cómo detectar si tu logo ya no sirve, por qué muchos negocios tienen una buena empresa pero no una buena marca y qué elementos componen un brandkit bien hecho: logotipo, paleta de colores, tipografías, imágenes, tramas y sistema iconográfico. También hablamos de herramientas, hacks de diseño y cómo usar inteligencia artificial para crear imágenes...

Wondering how long it really takes to see results from local SEO? In this video, we break down the timeline of local SEO – from setting up your Google Business Profile to ranking in the map pack – and what factors can impact your speed.==================*Local businesses*: flood your business with new local customers without big advertising budgets 👉 https://onebasemedia.co.uk/==================*Agencies & freelancers*: Generate 50–100 inbound leads a month and automate service delivery — without paid ads or hours of cold outreach 👉 https://onebasemedia.gumroad.com/l/onebasemedia...

Send us a textAhmed Asim, a Maldivian hospitality professional, shares his journey from working in luxury resorts in the Maldives to becoming a General Manager at Anantara Rasananda in Thailand. With years of international experience, he offers unique insights on the value of global exposure for Maldivian tourism professionals and the future development of local talent in the industry.• Started career at Soneva Fushi before working at several luxury Maldives resorts• First international move was to Seychelles, then Thailand with Marriott International• Returned to Maldives to work at W ...