If you're an entrepreneur or business owner stuck in a loop of planning without real progress—this episode is your wake-up call.

Dr. Lewis Haydon breaks down a core truth: strategies don’t fail—execution does. And the root of that failure? Confidence. Not just in theory, but in yourself, your team, and your ability to push through resistance.

You’ll discover why high-performing founders prioritize psychological capital over just chasing new tactics. Lewis explains the three types of confidence—trait, efficacy, and state—and how they directly impact your business’s ability to scale.

This episode isn’t just motivational fluff. It’s a deep dive into the mindset and mechanics of execution, the barriers that keep entrepreneurs stuck, and how to build the confidence to act consistently.

Takeaways:

• Strategies aren't the problem; execution is.

• Confidence is key to consistent action and business growth.

• Entrepreneurs often fail not from lack of knowledge, but from lack of belief.

• Podcasts that add value build trust and authority faster.

• Confidence fluctuates—learn to manage state confidence.

• Psychological capital drives leadership, performance, and resilience.

• Identify your real constraints to unlock growth.

• A-Players need space to take risks—build that culture.

Chapters:

00:00 – The Challenge of Execution
05:41 – Understanding Confidence in Execution
13:00 – Types of Confidence: Trait, Efficacy, and State
20:00 – Overcoming Barriers to Execution

Keywords:
business scaling, confidence, execution, business growth strategies, psychological capital, self-efficacy in business, entrepreneurship mindset, overcoming business barriers, A-Player culture, consistent execution, scaling a business, founder psychology, leadership development for entrepreneurs

If you're a business owner, entrepreneur, or founder struggling to close more deals or improve your sales call performance—this episode is essential listening.

Dr. Lewis Haydon, a trusted business coach and mentor to growth-focused founders, is joined by sales strategist James Willis to break down the real sales psychology behind successful conversations. This is not about hype or pressure—this is about mastering the mindset of sales, building trust, and leading with confidence.

They cover exactly what makes a sales call effective—from building rapport, to using Socratic questioning, to knowing when to push and when to back off. You’ll learn how to structure calls that convert, use questioning techniques to uncover real needs, and apply cold calling strategies that don’t feel like cold calls.

Whether you're a startup founder doing your own sales or leading a small team, this is a sales training masterclass packed with techniques you can use immediately.

Takeaways:

• Master the psychology behind sales calls that close.

• Use strategic questioning to turn interest into action.

• Ditch the script—learn how to lead real sales conversations.

• Build instant trust and control every sales call with confidence.

• • Know exactly when to push—and when to pause—to close more deals.

  
  

  Chapters:

• 00:00 – The Psychology of Sales Calls
  10:05 – Building Rapport and Understanding Needs
  20:33 – Effective Sales Strategies and Techniques
  30:36 – Closing the Deal: Push vs. Back Off

  
  

  Keywords:

  sales psychology, how to close more deals, cold calling strategies, building rapport in sales, questioning techniques, Socratic questioning in sales, effective communication in sales, business coach Lewis Haydon, business mentor for founders, sales training for entrepreneurs, closing techniques, sales mindset, how to sell on sales calls, how to run a sales call, sales call tips, consultative selling, startup sales process, sales strategy podcast, founder-led sales, sales coaching UK

If you're a business owner, founder, or entrepreneur looking to get more clients using LinkedIn—this episode is your blueprint.

Dr. Lewis Haydon, widely recognized as a leading business coach and strategic mentor for growth-stage companies, sits down with LinkedIn lead generation specialist James Willis (aka Willis) to reveal what actually drives results on LinkedIn and how you can get more customers today.

They break down how successful businesses are using LinkedIn Sales Navigator, outbound messaging, and ideal client targeting to generate high-quality leads without relying on content, ads, or spammy outreach. This conversation is built for real business owners who want consistent, scalable lead generation from LinkedIn—and are tired of tactics that don’t convert.

You’ll walk away with a proven process for identifying your ICP, building trust through value-based messaging, and using LinkedIn the way top-performing B2B founders do: to start real conversations and close real clients.

Takeaways:

• Why posting on LinkedIn doesn’t equal prospecting

• How to use LinkedIn Sales Navigator to find qualified leads

• The psychology of starting sales conversations that convert

• How to blend AI tools with human-led messaging

• The importance of a clearly defined ICP

• What makes a LinkedIn profile convert vs. just look good

• Why most lead gen fails and how to fix it with consistency and strategy

  
  

  Chapters:

00:00 – The Myth of LinkedIn Content = Clients
02:46 – What Real LinkedIn Lead Gen Looks Like
05:52 – How to Engage and Convert on LinkedIn
08:49 – Relationship-First Selling
11:51 – Using AI and Sales Navigator the Right Way
25:43 – Final Strategy Tips for Founders

Keywords:

how to get clients using LinkedIn, LinkedIn marketing for business owners, lead generation on LinkedIn, LinkedIn Sales Navigator strategy, LinkedIn for B2B sales, get more customers LinkedIn, how to generate leads, business coach Lewis Haydon, business mentor UK, James Willis LinkedIn marketing, founder marketing strategy, sales outreach for entrepreneurs, ICP targeting LinkedIn, AI in LinkedIn marketing, LinkedIn DM strategy, organic client acquisition, scaling a business on LinkedIn, startup lead generation tactics

If you're a business owner or marketer looking to get more customers without spending money on Facebook or Google ads, this episode is for you.

Dr. Lewis Haydon is joined by boardroom table member and strategic advisor Peter Boolkah to uncover exactly how successful businesses are generating leads in 2025 without paid ads. They break down the shift from traditional digital marketing to AI-driven visibility, SEO-first strategies, and long-form content that feeds search engines and customers.

You'll learn why most marketing fails today, how artificial intelligence is changing search and lead generation, and what content actually ranks in the new marketing landscape. Whether you're a startup, scaling SME, or established brand, this conversation offers a blueprint for client acquisition using modern marketing tactics that don’t rely on ad spend.

Takeaways

• How AI is reshaping digital marketing — and what it means for getting clients

• The real reason your content isn’t ranking (and how to fix it fast)

• Why SEO is still the most reliable lead generation strategy in 2025

• How to attract high-quality leads using long-form content and AI-friendly copy

• What smart business owners are doing differently to grow without paid media

Chapters
00:00 – Introduction to Client Acquisition Strategies
03:50 – Understanding Your Ideal Customer Profile
06:47 – The Evolution of Marketing Channels
09:49 – The Role of AI in Marketing
12:41 – Peter’s Journey to SEO Mastery
15:37 – Strategies for Startups to Get Clients
18:44 – Hiring the Right Marketing Talent
21:47 – Scaling Beyond Six Figures
24:46 – Long-Term Strategies for Client Acquisition

Keywords
getting clients without ads, client acquisition, lead generation, SEO for business owners, AI in marketing, AI visibility, content marketing, organic marketing, digital marketing strategies, how to get more clients, marketing strategies 2025, inbound marketing, scaling a business, business growth tactics, artificial intelligence and SEO, founder marketing, startup visibility, Peter Boolkah marketing, business podcast for entrepreneurs, AI marketing podcast

Are you growing a business or just building yourself another job?

In this episode of CEO Boardroom Table, business coach and 8x business owner Dr Lewis Haydon breaks down the difference between earned income and passive income—and what it really takes to build a business that works without you.

You’ll hear the real story of a business coaching client who was stuck in the day-to-day grind, struggling to scale, and blocking leadership growth by treating their business like a job instead of a scalable asset.

Lewis explains what business owners must shift to create freedom, profit, and long-term value. If you want to scale your business, lead better, get more clients, and eventually exit or step back, this episode is your blueprint.

Key takeaways include:

• Why most small business owners get stuck in earned income loops

• The mindset shift from operator to true business owner

• A checklist of CEO-level tasks vs operator tasks

• How to grow, systemise, and scale your business as an asset

• What real leadership looks like when building a profitable company

• The long-term benefits of building online systems and passive income

This is one of the most important conversations for any entrepreneur, small business owner, founder, or consultant looking to build real wealth through their business.

Chapters:
00:00 The Story of a Business Coaching Client: A Business Owner's Journey
03:04 The Hustle Mentality: Is Busy Really Productive?
06:05 Valuation Insights: Understanding Business Worth
07:28 Understanding Business as an Asset
09:54 The Role of the Business Owner
12:19 Systems and Scalability in Business
13:32 Building an Asset vs. a Job
14:39 Scalability and Long-Term Goals
15:52 Time Management and Life Choices

Hosted by Lewis Haydon – 8x business owner, Doctor of Management, Business Coach of the Year, and founder of MentorBusiness.com. He walks the talk, having built multiple 8-figure businesses and helped others become millionaires.

Keywords:
business coaching podcast, entrepreneur podcast, how to grow a business, scale a business, startup podcast, online business podcast, get more clients, passive income podcast, financial freedom podcast, leadership podcast, business growth podcast, small business podcast, asset building, business owner mindset, business strategy, business systems, time management, CEO podcast, business mentor

Bad advice doesn’t just cost you time—it can cost your business everything.

In this episode of CEO Boardroom Table, business coach and 8x business owner Dr Lewis Haydon reveals the real cost of making the wrong decisions in business, especially when guided by advisors who have never owned a business themselves. Lewis explores why execution beats overplanning, how to evaluate mentorship, and what separates successful entrepreneurs from those stuck on the wrong path.

Whether you're a small business owner, founder, CEO, or startup entrepreneur, this conversation unpacks the decisions that slow your growth—and the mindset shifts that will drive momentum.

You’ll learn:

• Why taking action is more valuable than perfect plans

• The hidden dangers of listening to the wrong mentors

• How to choose advisors who’ve actually built businesses

• What ethical leadership looks like in tough decisions

• How entrepreneurs can learn fast by executing smarter

This episode is essential for business owners ready to grow, scale, lead, and make smarter strategic moves.

Chapters:
00:00 The Cost of Inaction: Understanding Execution
05:28 Learning from Mistakes: The Value of Experience
09:45 Choosing the Right Advisors: Aligning Values and Goals
11:27 Ethics in Business: Doing the Right Thing

Hosted by Lewis Haydon – 8x business owner, Doctor of Management, Business Coach of the Year, and founder of MentorBusiness.com. Lewis has built multiple 8-figure businesses and helped others become millionaires through real-world business strategies that work.

Keywords:
business coaching podcast, entrepreneur podcast, business mentor, startup podcast, how to grow a business, scale a business, business growth podcast, small business podcast, mentorship in business, cost of bad advice, ethical leadership, CEO coaching, passive income podcast, decision making in business, business strategy, execution over planning, online business podcast, business owner podcast

The wrong mindset will cost you millions—even if your strategy is solid.

In this powerful episode of CEO Boardroom Table, 8x business owner and business coach Dr Lewis Haydon breaks down the 4 stages of mindset that nearly sabotaged his own growth—and how you can avoid the same traps. These mindset errors keep even the smartest entrepreneurs from scaling, leading, and achieving real financial freedom.

Lewis shares the beliefs, constraints, and lessons that every business owner, founder, or startup leader must face if they want to scale to 6–8 figures, build passive income, and grow a business that lasts.

Key lessons include:

• How self-doubt delays business growth

• The danger of operating with limited financial knowledge

• Identifying invisible constraints holding your company back

• Why shifting your thinking is the fastest way to scale

Whether you’re just starting out or already running a 7-figure company, this entrepreneur podcast will challenge your mindset and sharpen your edge.

Chapters:
00:00 Introduction: How Mindset Nearly Cost Me Everything
03:21 Belief Systems and Business Growth
06:48 Financial Knowledge and Confidence
10:15 Identifying Constraints in Your Business
13:00 Growth Mindset vs Survival Mindset
15:45 Closing Thoughts: How to Move Forward

Hosted by Lewis Haydon – 8x business owner, Doctor of Management, Business Coach of the Year, and founder of MentorBusiness.com. Lewis has built multiple 8-figure businesses and helped others become millionaires by applying proven mindset and growth strategies.

Keywords:
business coaching podcast, entrepreneur podcast, small business podcast, business mindset, personal development for entrepreneurs, how to grow a business, scale a business podcast, startup podcast, online business podcast, mindset for business owners, business growth podcast, financial freedom podcast, leadership podcast, scaling mindset, business constraints, business strategy, passive income podcast, founder mindset

"All those skills don't matter if you're coming across arrogant."

To increase income and become more influential, it is important to balance confidence with humility. Being too cocky can turn people off and cost you opportunities. On the other hand, lacking confidence can also hinder your success. Dr. Lewis Haydon shares seven strategies to come across with humility and confidence. Follow the 7 steps in this podcast so you know EXACTLY what to say and do. Enjoy the show.

Welcome to the Sales Drive Podcast with Dr. Lewis Haydon—entrepreneur, business investor, millionaire CEO, organizational psychologist, and coach to VERY high-income earners. Sharing from over 20 years of experience and over $100 million in increased client revenue (and their personal income), Lewis shares how you can boost your sales, attract more customers, increase profits, and become a leading authority in your field.

Takeaways:

• Balancing confidence with humility is crucial for success
• Building a portfolio of evidence can boost confidence
• Positioning yourself upfront helps establish credibility
• Body language, voice, and tonality play a role in conveying confidence
• Active listening and asking penetrating questions demonstrate confidence

Chapters:

00:00 Introduction: The Importance of Balancing Confidence and Humility

02:23T he Contagion Effect: Energy and Confidence

03:20 Strategies to Increase Income and Influence

08:11 Physiology and Psychology: The Connection

10:41 The Power of Listening and Asking Questions

11:40 Conclusion: Becoming More Confident

Keywords:

confidence, humility, income, influential, cocky, arrogant, evidence, positioning, body language, voice, tonality, over-talking, listening, penetrating questions

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