If you're a business owner, entrepreneur, or founder struggling to close more deals or improve your sales call performance—this episode is essential listening.

Dr. Lewis Haydon, a trusted business coach and mentor to growth-focused founders, is joined by sales strategist James Willis to break down the real sales psychology behind successful conversations. This is not about hype or pressure—this is about mastering the mindset of sales, building trust, and leading with confidence.

They cover exactly what makes a sales call effective—from building rapport, to using Socratic questioning, to knowing when to push and when to back off. You’ll learn how to structure calls that convert, use questioning techniques to uncover real needs, and apply cold calling strategies that don’t feel like cold calls.

Whether you're a startup founder doing your own sales or leading a small team, this is a sales training masterclass packed with techniques you can use immediately.

Takeaways:

• Master the psychology behind sales calls that close.

• Use strategic questioning to turn interest into action.

• Ditch the script—learn how to lead real sales conversations.

• Build instant trust and control every sales call with confidence.

• • Know exactly when to push—and when to pause—to close more deals.

  
  

  Chapters:

• 00:00 – The Psychology of Sales Calls
  10:05 – Building Rapport and Understanding Needs
  20:33 – Effective Sales Strategies and Techniques
  30:36 – Closing the Deal: Push vs. Back Off

  
  

  Keywords:

  sales psychology, how to close more deals, cold calling strategies, building rapport in sales, questioning techniques, Socratic questioning in sales, effective communication in sales, business coach Lewis Haydon, business mentor for founders, sales training for entrepreneurs, closing techniques, sales mindset, how to sell on sales calls, how to run a sales call, sales call tips, consultative selling, startup sales process, sales strategy podcast, founder-led sales, sales coaching UK

If you're a business owner, founder, or entrepreneur looking to get more clients using LinkedIn—this episode is your blueprint.

Dr. Lewis Haydon, widely recognized as a leading business coach and strategic mentor for growth-stage companies, sits down with LinkedIn lead generation specialist James Willis (aka Willis) to reveal what actually drives results on LinkedIn and how you can get more customers today.

They break down how successful businesses are using LinkedIn Sales Navigator, outbound messaging, and ideal client targeting to generate high-quality leads without relying on content, ads, or spammy outreach. This conversation is built for real business owners who want consistent, scalable lead generation from LinkedIn—and are tired of tactics that don’t convert.

You’ll walk away with a proven process for identifying your ICP, building trust through value-based messaging, and using LinkedIn the way top-performing B2B founders do: to start real conversations and close real clients.

Takeaways:

• Why posting on LinkedIn doesn’t equal prospecting

• How to use LinkedIn Sales Navigator to find qualified leads

• The psychology of starting sales conversations that convert

• How to blend AI tools with human-led messaging

• The importance of a clearly defined ICP

• What makes a LinkedIn profile convert vs. just look good

• Why most lead gen fails and how to fix it with consistency and strategy

  
  

  Chapters:

00:00 – The Myth of LinkedIn Content = Clients
02:46 – What Real LinkedIn Lead Gen Looks Like
05:52 – How to Engage and Convert on LinkedIn
08:49 – Relationship-First Selling
11:51 – Using AI and Sales Navigator the Right Way
25:43 – Final Strategy Tips for Founders

Keywords:

how to get clients using LinkedIn, LinkedIn marketing for business owners, lead generation on LinkedIn, LinkedIn Sales Navigator strategy, LinkedIn for B2B sales, get more customers LinkedIn, how to generate leads, business coach Lewis Haydon, business mentor UK, James Willis LinkedIn marketing, founder marketing strategy, sales outreach for entrepreneurs, ICP targeting LinkedIn, AI in LinkedIn marketing, LinkedIn DM strategy, organic client acquisition, scaling a business on LinkedIn, startup lead generation tactics

If you're a business owner or marketer looking to get more customers without spending money on Facebook or Google ads, this episode is for you.

Dr. Lewis Haydon is joined by boardroom table member and strategic advisor Peter Boolkah to uncover exactly how successful businesses are generating leads in 2025 without paid ads. They break down the shift from traditional digital marketing to AI-driven visibility, SEO-first strategies, and long-form content that feeds search engines and customers.

You'll learn why most marketing fails today, how artificial intelligence is changing search and lead generation, and what content actually ranks in the new marketing landscape. Whether you're a startup, scaling SME, or established brand, this conversation offers a blueprint for client acquisition using modern marketing tactics that don’t rely on ad spend.

Takeaways

• How AI is reshaping digital marketing — and what it means for getting clients

• The real reason your content isn’t ranking (and how to fix it fast)

• Why SEO is still the most reliable lead generation strategy in 2025

• How to attract high-quality leads using long-form content and AI-friendly copy

• What smart business owners are doing differently to grow without paid media

Chapters
00:00 – Introduction to Client Acquisition Strategies
03:50 – Understanding Your Ideal Customer Profile
06:47 – The Evolution of Marketing Channels
09:49 – The Role of AI in Marketing
12:41 – Peter’s Journey to SEO Mastery
15:37 – Strategies for Startups to Get Clients
18:44 – Hiring the Right Marketing Talent
21:47 – Scaling Beyond Six Figures
24:46 – Long-Term Strategies for Client Acquisition

Keywords
getting clients without ads, client acquisition, lead generation, SEO for business owners, AI in marketing, AI visibility, content marketing, organic marketing, digital marketing strategies, how to get more clients, marketing strategies 2025, inbound marketing, scaling a business, business growth tactics, artificial intelligence and SEO, founder marketing, startup visibility, Peter Boolkah marketing, business podcast for entrepreneurs, AI marketing podcast