Mark Murphy is the Chairman and CEO of Leadership IQ, a training and research firm for employee engagement studies. He is a New York Times Best-Selling Author of Hundred Percenters, Hiring for Attitude, HARD Goals,The Deadly Sins of Employee Retention, Truth At Work, and Managing Narcissists, Blamers, Dramatics and More… (Leadership IQ Fast Reads Book 2).

Mark is a weekly contributor to Forbes and is ranked as a Top 30 Leadership Guru. He is a keynote speaker and has lectured at the United Nations and Harvard Business School. His research has been featured in The Wall Street Journal, Fortune, Forbes, Bloomberg Businessweek, and The Washington Post. He has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, CNN, and NPR.

Are you struggling to “nudge” consumers into making more efficient decisions? What if you could drive up the value of your fundraising campaign and improve your strategies for a more profitable outcome?

Behavioral economics examines the model of human behavior to create and deliver new ways to engage with consumers. Mark Murphy prefers to think of behavioral economics as understanding the human condition — or what makes people tick — and communicating more effectively. By leveraging the anchoring, trivialization, endowment, and many other theories in your nonprofit fundraising, you can increase giving and create better ways to engage with prospective donors. Do you want to know how to translate the value of your emotional, social, and economic fundraising impacts to consumers to generate more donations? 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman sits down with Mark Murphy, Chairman and CEO of Leadership IQ, to discuss increasing fundraising efficiency by using theories of behavioral economics. Mark talks about the human desire to give, why a heartfelt message is more powerful than a gift, and understanding the research and factors that drive human behavior.

Grant Hensel is the Founder and CEO of Nonprofit Megaphone where he leads a team of experts that help nonprofit organizations manage grant funds from the Google Ad Grant. He is a member of the Entrepreneurs’ Organization and was the Founder of RounddUp App until he sold the company in 2020. Grant was the Marketing Director for CVM, Inc., and worked in Information Management and Analytics for Slalom Consulting. He is the Founder of eTestNotes.com and Encore Resale Store, and the Co-founder of Backbone Local and Viibrant.

What are the most common mistakes a nonprofit organization can make when advertising? What if there was a way to raise more awareness around your organization without the cost of advertising?

For Grant Hensel, reaching more donors begins with digital advertising. Through his company, they help nonprofit organizations apply and maintain an active status with Google Ad Grant, where organizations receive $10,000 a month towards their advertising on Google search. This can drastically increase an organization’s impact and transform more lives. 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman talks with Grant Hensel, Founder and CEO of Nonprofit Megaphone, about how to access grant money to help nonprofit organizations improve their outreach through digital advertising on Google. Grant discusses the qualifications a nonprofit organization needs to meet, why many organizations underutilize the grant program, and why authenticity and gratitude matter.

Olga Moshinsky Woltman is the Founder and Principal of LemonSkies, a company that helps other organizations shine brighter through fundraising, marketing, creative, affiliates, and leadership initiatives. Although it’s only three years old, LemonSkies has already built a reputation for smart strategy and innovative ideas that help good causes. 

Olga has spent decades working with major American nonprofits and charities, including the American Diabetes Association, American Heart Association, the Smithsonian Institution, and the Special Olympics. Olga approaches every client and project with a lens of empathy, and she’s a frequent contributor to nonprofit industry publications. She serves on the board of directors for BRAWS, a nonprofit bringing dignity and empowerment to women and girls living in shelters.

What does it take to succeed in the fundraising space? How can you communicate your mission, engage with donors, and do better in the world?

Olga Moshinsky Woltman approaches all people and projects with empathy, asking “what would I do if I were in your shoes making decisions for your organization?” This has allowed her to make a significant impact on donors and nonprofits. Instead of treating donors like ATMs, Olga says you have to focus on stewardship and transparency and authentically engage with your donors. What other advice does Olga have for those in the nonprofit sector?

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman is joined by Olga Moshinsky Woltman, the Founder and Principal of LemonSkies, to talk about fundraising best practices. Olga shares tips for donor engagement and retention, mistakes you should avoid when fundraising, how to get your kids involved in philanthropic giving, and the importance of being your true, authentic self.