Want to become a top listing agent? It starts with understanding one thing: what your client really wants. In this episode, Dan Rochon dives deep into how to decode client behavior through social media, how to apply DISC profiles to influence conversations, and why replacing your “CMA” with an “economic review” will immediately elevate your perceived value. This is the foundation of CPI and the 360 Listing Consultation—where your only two jobs are: Consult and Get Hired.

What you’ll learn on this episode

• Start by asking “What do they want?” Every sales conversation hinges on this foundational question.
• Social media is your intel tool: Learn how to decode DISC personality traits just by reviewing posts and photos.
• Family-focused sellers need safety words: Use language like stable, secure, balanced, and certain to connect.
• High D personalities? Be bullet-point direct: Avoid fluff. Go straight to the point or risk losing their attention.
• Replace CMA with “Economic Review”: It positions you as a market authority, not just a data provider.
• Presumptive video texts build authority: Introduce yourself before you arrive to anchor trust.
• Deliver your value before the appointment: Use a full stack of touchpoints (calendar invite, video, testimonials, mail).
• Use DISC to tailor your message: Matching communication styles increases conversion.
• Your job at the appointment? Only two things: Consult and Get Hired. Period.
• CPI systems work 85% of the time if you work the system. Show up. Learn. Implement. Win.

Want to go from being a forgettable agent to a trusted advisor who wins listings before the meeting even starts?

Teach to Sell is your roadmap. This isn’t another sales book—it’s a methodology rooted in influence, psychology, and integrity. If you’re ready to stop chasing and start attracting, preorder now.

Preorder Teach to Sell and discover how top performers win—without selling.

Preorder now and start building your No Broke Months future. https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• Teach to Sell Book: Learn the methodology that helps you get hired without chasing.
• CPI 360 Listing Consultation: The proven step-by-step listing system used by top agents.
• DISC Personality Framework: Behavioral model used to understand and connect with clients.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Ever wonder why some agents walk into a listing presentation and already have the deal locked up… while others never get a call back? In this episode, Dan Rochon reveals the secret behind the Shock and Awe pre-listing system, how to build trust before the meeting, and why gratitude can shift everything—personally and professionally. If you’re tired of losing listings to agents who “just do more,” this episode shows you how to be more.

What you’ll learn on this episode

• Why gratitude overrides negativity—and how to prime your mindset every morning
• How the Shock and Awe system creates pre-appointment certainty
• The secret to building authority: tax record research, valuation prep, and social media strategy
• Why listing and buyer appointments share one common outcome
• Why the 360 Listing System converts faster than the 80/20 buyer consult
• How to start every sales process with one powerful question: What do they want?
• Why your role is fiduciary—not friend—and how that shift earns trust
• How emotional intelligence and ethical “stalking” can uncover pain points
• Why most agents only use 20% of the system—and what happens when you apply it all

Want to build trust before you even show up—and finally stop losing listings to agents who “seem” more polished?

The truth is: You don’t need to hustle harder. You need to understand what’s happening beneath the surface—emotionally, psychologically, and strategically. Teach to Sell gives you the blueprint to influence with integrity and convert without pressure.

Preorder your copy today and step into a system that creates No Broke Months—on demand.

Preorder Teach to Sell: https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• Teach to Sell Book: Dan Rochon's upcoming book on influence, NLP, and ethical persuasion for real estate and beyond.
• Shock and Awe Pre-Listing System: A CPI strategy that positions agents as the authority before the appointment.
• 80/20 Buyer Consultation: A Teach to Sell framework that helps you guide buyers with 80% listening, 20% consulting.
• CPI Daily Mission Worksheet: A daily exercise to stay focused on client psychology and emotional alignment.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, we dive into the emotional rollercoaster sellers experience when listing their homes—and how to ethically leverage that insight to get hired. Dan Rochon walks through the “Shock and Awe” phase of the 360° Listing Presentation and reveals how understanding emotional drivers builds instant trust and closes listings faster. If you want to master the seller’s mind and make every appointment count, this one’s for you.

What you’ll learn on this episode

• The “Shock and Awe” strategy sets the tone before you ever step into a listing appointment.
• Sellers experience a wide spectrum of emotions. Your job is to see them before you sell them.
• Over-communication before the appointment builds authority and creates a parasocial relationship.
• Emotional rapport creates trust that wins listings before price or marketing ever comes up.
• Common emotions include anxiety, stress, grief, excitement, frustration, and uncertainty.
• Every major life change death, divorce, relocation, baby, new job has an emotional undercurrent.
• Your role is to be a grounded, trusted guide not just a salesperson.
• Naming and acknowledging a seller’s emotions increases your chances of getting hired.
• Most sellers fear not being treated fairly address that and you neutralize objections.
• Empathy, structure, and communication are the tools that move sellers from fear to trust.

Ready to turn conversations into contracts—ethically and effortlessly?
This episode is your starting point. But if you want the full roadmap to mastering sales without feeling “salesy,” Teach to Sell: Why Top Performers Never Sell—and What They Do Instead is your next step.

Preorder the book today and discover the science-backed, heart-led approach that turns emotional connection into consistent commissions.

Preorder Teach to Sell now and step into a future of No Broke Months.

Resources mentioned in this episode

• Easy Action Listing Agreement: The foundational doc to simplify your listing conversations.
• $30K–$60K Home Value Guide: A lead magnet book that positions you as an expert before the appointment.
• Shock and Awe Seller Asset Pack: Includes email and text scripts, WhatsApp group content, and pre-listing tools.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What separates the hires who stay for six years from those who quit in 90 days? In this episode, Dan Rochon shares powerful real-world lessons on hiring, retention, and leadership. You'll discover how to lead virtual assistants with clarity, how to build loyalty, and why time is more valuable than money when scaling your business. Plus, a look inside Dan’s mission to sell 40,000 copies of Teach to Sell—and how his team is making it happen.

What you’ll learn on this episode

• Retention is predictable: most team members don’t last 90 days, but those who do often stay for six years.
• Growth isn’t for everyone: many people reject personal development, and that’s okay. It helps filter for the right fit.
• Hiring is a 50/50 game: even with careful hiring, 50% might not be a fit. But the right 50% will stay long-term.
• Virtual assistants need a roadmap: give clarity, structure, and leadership not just tasks.
• Leadership is partnership: don’t just assign goals; co-create the plan and give them the tools to succeed.
• Time is more valuable than money: trade a little money to get back your time and reinvest it wisely.
• Scaling requires leverage: leverage people, processes, and time to grow beyond your limits.
• Metrics matter: Dan shares his exact investment-to-return model using showing agents to close contracts.
• Culture drives retention: people stay where they feel supported, guided, and aligned with a bigger mission.
• Certainty creates magnetism: Dan’s confidence in his 40,000 book goal inspires belief and follow-through.

Want to Lead With Clarity and Build a Team That Lasts?

Teach to Sell goes beyond traditional sales—it's about becoming the kind of leader people want to follow. If you’re trying to scale with virtual assistants, build loyalty, or create a mission-driven team that sticks, this book gives you the mindset and frameworks to do it right.

👉 Preorder now: https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• Teach to Sell Book: Dan’s upcoming book, teaching how to influence by helping others think clearly. Launching February 2026.
• Virtual Assistant Framework: A model for onboarding, training, and retaining remote talent with structure and leadership.
• Metrics Model for Showing Agents: Dan’s cost-per-contract analysis to measure ROI of leveraging buyer agents.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, Dan Rochon breaks down the essential step-by-step process to get hired at a listing appointment before you even show up. From building certainty with sellers to the exact 10-touch pre-appointment system that builds trust, Dan shares how to turn consultations into contracts with an 85% success rate. Whether you're an experienced agent or just getting started, this process will separate you from your competition and make getting hired feel natural. Plus, hear Dan’s insights on the “Easy Exit Agreement” that builds seller confidence instantly.

What you’ll learn on this episode

• Consult and Get Hired The two key objectives of every listing appointment.
• Sales is a Staircase Build value step by step so that hiring you feels natural.
• Pre-Appointment Certainty Create trust before meeting the seller by following a proven sequence.
• The 10 Touches Use a sequence including phone calls, emails, video messages, and mailed cards to build rapport.
• Video Connection Matters Sending a short intro video increases connection and likeability.
• Shock and Awe Pre-Listing Packet Deliver a physical pre-listing packet to demonstrate professionalism and stand out.
• Easy Exit Listing Agreement Offering this removes seller hesitation and demonstrates confidence.
• CPI Framework Teach and follow the CPI method to systematize sales success.
• Use DISC Wisely Tailor your approach and understand your client better through behavioral profiling.
• You Can Be Fired And That’s Okay Giving sellers permission to cancel creates trust and attracts ideal clients.

Want Sellers to Choose You Before You Even Arrive?

The Teach to Sell methodology isn’t about pressure—it’s about creating so much value and certainty that clients want to work with you before the pitch even begins. If you want to turn consultations into contracts and stand out from the competition without sounding salesy, this book is your blueprint.

👉 Preorder now: https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• YouTube Channel Greetings Virginia: Weekly videos for clients, referrals, and seller education.
• Easy Exit Listing Agreement: A contract that lets sellers fire their agent any time with no penalty used to build trust up front.
• Shock & Awe Pre-Listing Packet: Includes the 193-step plan, brochure, thank-you letter, and value-building material to deliver before the appointment.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Most agents scramble when someone leaves their business. Why? No bench. In this episode, Dan Rochon reveals how to build a deep bench of talent that makes your business resilient, scalable, and stress-free—even if your top performer quits. From hiring proven talent to understanding DISC profiles and applying the SCARLET method, this episode is packed with strategies to help you build something that works even when you’re not watching.

What you’ll learn on this episode

• Proven talent outperforms quantity—invest in quality, not just affordability.
• Building a “bench of talent” is essential for business sustainability and resilience.
• If your key player quits today, your business should still run like a machine.
• There are three types of talent: potential, emerging, and proven—know when to hire each.
• Use open-ended questions to assess cultural fit and behavioral alignment.
• Track record of success is the strongest predictor of future performance.
• If it’s not a “hell yes,” it’s a no—trust your gut in hiring decisions.
• DISC behavior profiles help align roles with personality strengths.
• SCARLET = Self-starter, Competitive, Assertive, Relationship-based, Learning-based, Team player.
• Belief, lead generation, and organization building must come in sequence to scale sustainably.

Want to Build a Business That Runs Without You?

Teach to Sell isn’t just about sales—it’s about building a business that scales through systems, leadership, and the right people. If you’re serious about attracting top talent and creating a team that thrives even when you’re not in the room, this book is your playbook.

👉 Preorder now: https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• DISC Assessment: A behavioral profiling tool used to align talent with the right roles.
• SCARLET Hiring Framework: Six non-negotiable traits for hiring: Self-starter, Competitive, Assertive, Relationship-based, Learning-based, Team player.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What happens to your business when a top performer leaves? In this episode, Dan Rochon shares a powerful lesson on how to build a bench of talent before you need it. From NFL metaphors to real-life business examples, you’ll learn the exact mindset, process, and strategy to surround yourself with the right people—even before you hire your first virtual assistant. If you want to scale your business without scrambling every time someone leaves, this episode is your blueprint.

What you’ll learn on this episode

• Your business is only as strong as your bench. Top teams prepare for exits by having replacements ready.
• Most people hire too late. Don’t wait until you’re in crisis recruit continuously.
• The three types of talent to recruit: Proven (experienced), Emerging (up-and-coming), and Potential (untapped promise).
• Look for a record of success. Past behavior is the best predictor of future performance.
• Use behavioral screening. Ask specific, open-ended questions to reveal how they think and whether they align with your culture.
• If it's not a hell yes, it's a no. Don’t settle when hiring be precise and decisive.
• You already have a support system. Even without official hires, your community contractors, affiliates, title reps can be part of your organization.
• Belief leads to lead generation, which enables hiring. You must believe in your ability to figure things out to build your team.
• Remove “how” from your vocabulary temporarily. Focus instead on “by when” you’ll hire your first or next virtual assistant.
• Lead generation funds your organization. Without consistent leads, you’ll never scale through hiring.

Resources mentioned in this episode

• Teach to Sell: Learn how to build influence, attract talent, and lead with clarity.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead