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In a world full of noise, facts don’t build trust – feelings do. In this powerful episode, Sylvia Garibaldi breaks down how professionals can cut through the clutter by creating emotional resonance in their marketing. She reveals how small, authentic cues — what she calls “soft authority signals” — quietly build credibility and turn browsers into buyers. You’ll learn how to move your messaging from “here’s what I do” to “here’s how you’ll feel after working with me.” Whether you're struggling to connect with your audience or just want to bring more calm confidence into your communication, this episode is packed with real, actionable strategies!

In this episode you will learn:

• 02:30 Why emotional connection is your #1 marketing asset
• 03:40 How to build trust through calm and clarity
• 08:42 The most common marketing mistakes (and how to avoid them)
• 14:05 How to write your “emotional outcome statement”
• 16:56 What soft authority signals are (and how to use them without shouting)

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #61 Is Your Marketing Pushing Clients Away?
• #54 The Credentials Trap and Why Marketing Wins
• #50 Empathy's Role in Marketing From Client Care to Brand Building
• #16 Expert Ways to Build Your Client’s Trust

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I invite you to join my free workshop: Clients Come Calling: Marketing That Puts You In Demand. Happening on June 25th 11:00 am EST.

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What if 80% of your new clients were coming from just 20% of your marketing efforts? In this insightful episode of the "Serve First, Sell Later Marketing Podcast," host Sylvia Garibaldi shares a shortcut to marketing clarity. She dives into the art of mastering marketing for legal, mediation and divorce practices using the transformative power of the 80-20 rule. Learn how to identify and leverage the most impactful marketing activities that drive the majority of new clients to your practice. With practical advice and a 30-day action plan, this episode guides you in reclaiming valuable time, reducing stress, and ensuring consistent growth for your practice!

In this episode you will learn:

• [05:15] Applying the 80-20 Rule for Your Practice
• [11:30] Pinpointing Your Most Valuable Sources of Client Acquisition
• [18:45] Maximizing High-Impact Marketing Activities That Brings In Clients
• [25:00] Nurturing Referral Relationships and Client Testimonials
• [31:20] Leveraging Automation and Delegation

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #27 Why Referrals Don’t Easily Convert Anymore (And What To Do About It)
• #23 Work Smarter, Not Harder
• #18 How To Fill Your Prospecting Pipeline
• #13 Marketing Marathon: Strategies for Professional Practices

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"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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In this episode, host Sylvia Garibaldi dives into the reality that busy seasons don’t last forever—and why your current workload isn’t a guarantee for tomorrow. She shares relatable examples of professionals facing sudden slowdowns and lays out clear, practical strategies to future-proof your practice. You’ll learn monthly habits to maintain visibility, nurture your referral network, and bring in new clients—even when your schedule is packed. Whether you're riding a high or in a dry spell, this episode will help you stay visible, resilient, and in demand!

In this episode, you’ll learn:

• 01:59 Real-life scenarios when work dries up
• 04:03 Why even experienced professionals face slowdowns
• 06:29 Three monthly habits to keep your pipeline healthy
• 09:37 Content ideas for staying visible and connected
• 10:33 Micro tasks to maintain momentum during busy times
• 12:16 Building a strong, diversified referral network

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up
• #21 Visibility Matters: Strategies to Stand Out
• #20 What Not To Do When Building Referral Partnerships
• #18 How To Fill Your Prospecting Pipeline

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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In Episode 74, host Sylvia Garibaldi shares practical strategies to help busy legal and mediation professionals reclaim their time and consistently market their practices without sacrificing evenings or weekends. Sylvia introduces the power of batching and automation as secret weapons for streamlining marketing efforts. She explains how to group tasks efficiently, automate repetitive work, and implement a simple weekly marketing workflow that fits into even the busiest schedule. By the end of the episode, listeners will walk away with actionable tips to stay visible, build trust, and grow their practice — all while avoiding burnout!

In this episode, you’ll learn:

• 02:12 What batching is and why it’s a game changer
• 07:49 Social media automation tools and examples
• 09:17 Automating your email marketing and lead magnets
• 11:48 Building a simple weekly marketing workflow
• 12:21 Planning your marketing week

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #46 Achieve More With Less: How to Boost Professional Productivity
• #30 Boost Your Summer Productivity
• #23 Work Smarter, Not Harder
• #13 Marketing Marathon: Strategies for Professional Practices

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

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In Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals, and become trusted leaders in their fields. Sylvia shares what authenticity really looks like in action, why surface-level networking falls flat, and offers five practical, relationship-building strategies you can start using right away. If you want to become a true rainmaker—not by being flashy, but by being real—this episode is your guide.

In this episode, you’ll learn:

• 01:11 Why being skilled is no longer enough to stand out
• 03:27 What authenticity in business really means
• 06:30 Five ways that rainmakers use to build deep, lasting relationships
• 09:17 How becoming a connector creates more opportunities
• 09:54 Why honesty and integrity build trust
• 11:33 How trust turns into referrals and builds reputation
• 12:22 The ripple effect of strong connections

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #62 Attract Clients: The "Serve First" Secret
• #50 Empathy's Role in Marketing From Client Care to Brand Building
• #26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up
• #16 Expert Ways to Build Your Client’s Trust

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

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In today’s episode, Sylvia Garibaldi tackles one of the biggest challenges for legal, mediation, and divorce professionals — how to differentiate yourself in an oversaturated market. With so many professionals offering similar services, standing out is no longer optional — it’s essential. Sylvia walks you through the same step-by-step process she uses with her clients to help them identify their unique value, communicate it clearly, and attract their ideal clients. From discovering your superpower and niche to building your personal brand and leveraging technology, this episode is packed with practical advice you can implement right away.

In this episode, you’ll learn:

• (00:05) Why it’s more important than ever to stand out in a saturated market
• (04:15) How to identify your superpower by listening to what clients appreciate most
• (06:27) Personal branding 101
• (08:42)The importance of building real relationships
• (11:17) The four parts of a strong UVP. Appeal, exclusivity, credibility, and clarity — with actionable examples

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #21 Visibility Matters: Strategies to Stand Out
• #17 How Successful Professionals Build A Loyal Community
• #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

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In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning for emotional safety. Discover how trust has quietly replaced urgency, speed, and even strategy as the most powerful differentiator in your business. This episode is a must-listen for anyone looking to elevate their practice and engage in deeper, more meaningful client interactions.

In this episode, you’ll learn:

• Building Trust in Conflict Resolution (02:30)
• Techniques for Emotional Engagement (16:01)
• Building Trust Through Calm Marketing (18:31)

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty
• #50 Empathy's Role in Marketing From Client Care to Brand Building
• #41 How To Ensure That Your Consultations Convert Into New Clients
• #16 Expert Ways to Build Your Client’s Trust

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

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Send us a text

In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares so many golden nuggets about the power of LinkedIn and how to get booked as a speaker (that most people don’t know about)! She walks you through steps to turn your LinkedIn profile into high-converting speaker portfolios. She covers the importance of a well-crafted headline, compelling summary, and a dynamic 'Featured' section. Sylvia also discusses creating engaging content to build relationships with event organizers, leveraging social proof, and maintaining consistent visibility. This episode is packed with powerful strategies to help professionals become more visible, credible, and ultimately get booked for speaking engagements. Definitely a must-listen episode!

In this episode, you’ll learn:

• 01:26 The Power of LinkedIn for Speakers
• 03:07 Crafting a High-Converting LinkedIn Profile
• 16:36 Building Relationships with Event Organizers
• 24:46 Leveraging Social Proof
• 30:24 Consistency and Systems for Success

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary
• #8 How to Use Virtual Stages To Bring In New Clients
• #13 Marketing Marathon: Strategies for Professional Practices
• #31 How To Turn Your LinkedIn Company Page Into A Client Magnet
• #63 Build Authority and Attract Clients with Confidence

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel