The Marketing Journal Podcast - Episode 4: The Price Is Right (Or Is It?)

Ready for a reality check—served with a side of entrepreneurial wisdom and a dash of hot dog stand economics? In this episode, Drew Donaldson powers through his third recording of the day (before most of us have had our second cup of coffee) and gets real about, you guessed it… PRICING.

Does your inner voice whisper, “I can’t possibly charge THAT much”? Ever find yourself stuck in the “just take what you can get” rut? Drew’s here to drag those self-doubts out into the daylight. Packed with unexpectedly hilarious metaphors (did someone say $10 hot dogs and speedy, not-so-chit-chatty hairstylists?), this episode cuts through ego, math-avoidance, and awkward price conversations.

Drew lays out:

• Why business owners chronically undervalue themselves (spoiler: your customers don’t see the magic trick behind your services)
• The *only* math you really can’t ignore—what it actually takes to keep your business (and your lights) on
• What to do when your client roster is maxed out but your bank account isn’t
• How to raise prices without losing your shirt (or your best clients)
• Shameless (yet genius) negotiating strategies that turn referrals into currency
• And, most importantly, how to drown out the naysayers with cold, hard numbers

It’s honest, it’s practical, and it's peppered with Drew’s signature charm and a warm parental nod to his daughter (because every hustle deserves a legacy).

Whether you’re a dog walker, hair stylist, hot dog stand hero, or the next great coaching guru, this episode is for any entrepreneur who needs some straight talk about numbers—and a little motivational kick in the pants.

Listen, laugh, and level up your business pricing mindset—before your bills remind you why you should’ve done it sooner.

Subscribe now and join the movement of small business owners charging what they're *actually* worth!

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Welcome to The Marketing Journal - Episode 3: Where “Helping Everyone” Gets a Reality Check!

Ever wonder why your dream of helping “everybody” is secretly sabotaging your service business? Strap in with Drew Donaldson (our hilarious, off-beat, and ever-charismatic host) as he unpacks the juiciest lessons from the frontline of entrepreneurship.

This episode serves up Drew’s signature humor and real talk, from dog walkers to business coaches, alongside mouthwatering tales of steakhouse adventures (and a tragic love story featuring a Jigger Shop sundae). Drew’s big message? Stop chasing quantity. Double-down on quality, nail client retention, and watch your impact (and business) take off like a rocket fueled by return customers and referrals.

You’ll learn why true growth comes from raving fans—not casting a net for every wallet and wishful thinker out there—and why sometimes, you just can’t help everybody (and that’s okay!). Plus, enjoy practical nuggets on pricing, cost per acquisition, and why it’s criminal to ignore your own time as a real business expense.

Perfect for coaches, service providers, and knowledge workers itching to make a meaningful dent (without burning out), this is your dose of tough love, inspiration, and business wisdom—all wrapped in Drew’s irresistible charm.

Ready to trade “everyone” for your *right* someone? Smash that play button, subscribe, and let’s make your service truly unforgettable.

Don’t forget to share, like, and leave a comment with your burning questions or episode requests—the next topic could be yours!

Facebook: https://www.facebook.com/GroHausPA/

Instagram: https://www.instagram.com/gro.haus/

X: https://x.com/gr0haus

LinkedIn: https://www.linkedin.com/company/grohaus

TikTok: https://www.tiktok.com/@gro.haus

Alignable: https://www.alignable.com/richland-pa/gro-haus

Welcome to The Marketing Journal with Drew Donaldson!

In this insightful podcast, Drew, a seasoned marketing professional, breaks down the intricacies of hiring a marketing agency, especially for new business owners. Whether you're embarking on the journey of entrepreneurship or looking to enhance your existing business strategy, Drew provides valuable advice on when and why to seek agency support. Join Drew as he explores the delicate balance of time and money, crafting compelling offers, and the importance of failure as a stepping stone to success. Tune in to gain actionable strategies and insider knowledge to elevate your business to the next level. Available now on Amazon Podcast, Spotify, and Apple Podcast.

Listeners will gain insights into:

- The right time to hire a marketing agency.

- How to manage the delicate balance between time and financial resources.

- The importance of crafting a unique, compelling offer.

- Strategies for launching and growing a business from the ground up.

- Embracing failures as learning opportunities for future success.

Join Drew in this engaging series as he shares his knowledge and personal experiences to guide you through the often challenging, yet rewarding, world of business and marketing. Don’t miss out on these valuable lessons!

"The Marketing Journal" is a personal narrative podcast that follows the entrepreneurial journey of a marketing agency founder, from his early days as a marketing coach to building a 7-figure agency. In this inaugural episode, the host shares his compelling story, including his childhood influences, professional evolution, and the pivotal moments that shaped his business journey. The episode provides an intimate look at the challenges, failures, and successes of building a marketing agency, while balancing personal life and family responsibilities.

Key Takeaways:

1. Family Legacy and Motivation
2. Professional Evolution
3. Business Pivots and Growth
4. Important Business Lessons
5. Work-Life Philosophy
6. Business Recovery Strategies

This episode provides valuable insights for entrepreneurs, particularly those in the marketing industry, while maintaining a personal touch that makes the content relatable and authentic.