Send us a text

Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying.

In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you.

Here’s what you’ll learn:

• The 5 subtle-but-critical ways your brand identity sells for you (or sabotages you)
• How to fix weak visuals, inconsistent packaging, or low-vibe photos without a $10K rebrand
• Why shelf space, booth layouts, and your Insta grid are prime real estate—and how to make yours irresistible
• What your unboxing experience says about your values, and how to make it unforgettable (even on a budget)
• How your brand voice (yep, even your captions and product descriptions) can seal the deal or confuse the heck out of your customers
• Why confused branding attracts bargain hunters and ghosters—and how to start drawing in those aligned, loyal, full-price buyers instead

If you've ever felt like:

• “Everyone says they love my product, but no one buys…”
• “My visuals feel a little DIY but I don’t know how to upgrade.”
• “I don’t want to discount anymore—I want to be seen as premium.”

Then this episode is your sign, your brand audit, and your next move—wrapped up in one.

This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier.

🎧 Listen now and learn how to realign your brand with clarity, confidence, and conversions—without starting from scratch.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably.

We talk about:

• How their friendship started over coffee (and a shared love of cute stationery and beauty products)
• The evolution of their business from pop-ups to full-blown bricks-and-mortar
• Why they moved out of their OG retail space and the big energy shift in their new store
• The realities of managing a retail business through COVID (while homeschooling, no less!)
• The buying trips, the mistakes, the soft rebrand (hello, party frogs 🐸), and how they make decisions based on numbers—not just vibes
• Their no-BS take on wholesale partnerships, sampling, and what makes a brand truly stand out to a retailer
• How they train their team, create an in-store experience that customers rave about, and manage cash flow challenges like pros

This episode is an absolute must-listen for anyone running (or dreaming of running) a values-aligned retail biz. These women are the real deal.

🛍️ Visit them in Geelong at 1a Yuille Street, Geelong West
📦 Or online at naturalsupplyco.com

Follow on Instagram @naturalsupplyco

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop.

I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don’t pop. And honestly? That can be fixed.

Today I’m breaking down exactly where and how to use contrast to capture attention, guide your customer’s eyes, and actually convert browsers into buyers. From CTAs and fonts to shadows, motion, and messaging—this episode is packed with examples and simple tweaks that make a huge difference.

In this episode, I cover:

• Why contrast is way more than just colour—it’s persuasion
• The sneaky website design choices that are costing you conversions
• How to fix your packaging so it actually stands out on a shelf
• Real talk about why being “on brand” is not the same as being buyable
• What Go-To Skincare had to change (and why it matters to you)
• A super handy link to check if your fonts and colours pass the readability test

If you’re a product-based business and want more sales without rebranding your entire biz—this one’s a must-listen.

🎧 Ready to level up your brand’s visibility? Press play now.

Check your readability here at the contrast checker.

💬 Want my top contrast tips or a mini audit of your brand? Send me a DM on Instagram with the word “CONTRAST.”

📦 Join us inside The Product Business Growth Club for monthly coaching and guidance to grow a profitable, stand-out product business.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.