Send us a text

Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying.

In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you.

Here’s what you’ll learn:

• The 5 subtle-but-critical ways your brand identity sells for you (or sabotages you)
• How to fix weak visuals, inconsistent packaging, or low-vibe photos without a $10K rebrand
• Why shelf space, booth layouts, and your Insta grid are prime real estate—and how to make yours irresistible
• What your unboxing experience says about your values, and how to make it unforgettable (even on a budget)
• How your brand voice (yep, even your captions and product descriptions) can seal the deal or confuse the heck out of your customers
• Why confused branding attracts bargain hunters and ghosters—and how to start drawing in those aligned, loyal, full-price buyers instead

If you've ever felt like:

• “Everyone says they love my product, but no one buys…”
• “My visuals feel a little DIY but I don’t know how to upgrade.”
• “I don’t want to discount anymore—I want to be seen as premium.”

Then this episode is your sign, your brand audit, and your next move—wrapped up in one.

This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier.

🎧 Listen now and learn how to realign your brand with clarity, confidence, and conversions—without starting from scratch.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably.

We talk about:

• How their friendship started over coffee (and a shared love of cute stationery and beauty products)
• The evolution of their business from pop-ups to full-blown bricks-and-mortar
• Why they moved out of their OG retail space and the big energy shift in their new store
• The realities of managing a retail business through COVID (while homeschooling, no less!)
• The buying trips, the mistakes, the soft rebrand (hello, party frogs 🐸), and how they make decisions based on numbers—not just vibes
• Their no-BS take on wholesale partnerships, sampling, and what makes a brand truly stand out to a retailer
• How they train their team, create an in-store experience that customers rave about, and manage cash flow challenges like pros

This episode is an absolute must-listen for anyone running (or dreaming of running) a values-aligned retail biz. These women are the real deal.

🛍️ Visit them in Geelong at 1a Yuille Street, Geelong West
📦 Or online at naturalsupplyco.com

Follow on Instagram @naturalsupplyco

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop.

I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don’t pop. And honestly? That can be fixed.

Today I’m breaking down exactly where and how to use contrast to capture attention, guide your customer’s eyes, and actually convert browsers into buyers. From CTAs and fonts to shadows, motion, and messaging—this episode is packed with examples and simple tweaks that make a huge difference.

In this episode, I cover:

• Why contrast is way more than just colour—it’s persuasion
• The sneaky website design choices that are costing you conversions
• How to fix your packaging so it actually stands out on a shelf
• Real talk about why being “on brand” is not the same as being buyable
• What Go-To Skincare had to change (and why it matters to you)
• A super handy link to check if your fonts and colours pass the readability test

If you’re a product-based business and want more sales without rebranding your entire biz—this one’s a must-listen.

🎧 Ready to level up your brand’s visibility? Press play now.

Check your readability here at the contrast checker.

💬 Want my top contrast tips or a mini audit of your brand? Send me a DM on Instagram with the word “CONTRAST.”

📦 Join us inside The Product Business Growth Club for monthly coaching and guidance to grow a profitable, stand-out product business.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count.

I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even Oprah’s Favorite Things—yes, it’s possible! From pitching strategies to journalist secrets, and even AI tools that make the whole thing 10x easier, this episode is your no-BS roadmap to building serious credibility that converts.

💡 What You'll Learn:

• Why PR beats social media and paid ads for long-term visibility and SEO gold
• Gloria’s signature CPR Pitch Method (spoiler: it’s pure genius)
• The truth about what journalists actually care about (hint: not your follower count)
• How to pitch your product for gift guides, listicles, and shopping roundups
• Where to find journalist contacts (and the 5 FREE tools that make it so easy)
• Why relevance and timing are everything in your pitch
• What to include in your PR email (and what sends it straight to trash)
• Smart ways to repurpose media coverage for email, wholesale, and more

• Gloria’s Free Masterclass: gloriachoupr.com/masterclass
• Follow Gloria on Instagram: @gloriachoupr
• Tools for PR research:
  • Perplexity.ai
  • Source of Sources
  • HARO
  • Google News Alerts
  • Substack journalism newsletters

🎯 Who This Episode is For:

• Product-based business owners ready to stop relying on social media for growth
• Founders who want real, long-term credibility (not pay-to-play fluff)
• Anyone curious about PR but overwhelmed by where to start
• Creatives and makers who want to get featured in gift guides, media, or podcasts

🔁 Make It Work For You:

Gloria shares how to reuse media features for:

• Blog content
• Email marketing
• Wholesale pitches
• Website credibility
• Instagram content (that actually converts)

📣 Take Action:

Your homework? Press SEND. Start pitching imperfectly, consistently, and confidently. Everything you want could be sitting on the other side of one bold email.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong—a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community.

Lou gets real about:

• 💼 Starting from scratch while juggling life, kids, and a side hustle
• 🛍️ How she scaled from eBay to Instagram to a full-on retail store
• 🧵 Why curation and customer avatars matter more than ever in fashion
• 📈 The systems that save her 10+ hours/week in admin
• ✨ The mindset shift that helped her thrive through Covid chaos
• 🔁 Why “done is better than perfect” is her north star

If you’ve ever thought about opening a retail space, selling pre-loved products, or you just want the behind-the-scenes of a heart-led, data-backed fashion business—this one’s for you!

🔗 Resources & Links

• 💻 Shop or consign at Pre Loved Geelong: https://www.prelovegeelong.com.au
• 📸 Follow Lou on Instagram/Facebook/TikTok: https://www.instagram.com/pre_loved_geelong/

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Ever had a product idea rolling around in your brain—or maybe sketched in your notebook—but no clue how to bring it to life? In this episode, I’m joined by the product development powerhouse Millie Richards, and let me tell you, this chat is a goldmine for anyone with dreams of designing a product that’s actually profitable (and doesn’t fall apart or cost your life savings).

Millie’s an industrial designer with a delicious combo of design brilliance and real-world factory know-how. We talk about what it really takes to get a product from concept to customer—without blowing your margins, compromising your values, or getting ghosted by manufacturers.

She spills the tea on:

• Why beautiful AND functional products win every time
• The biggest mistakes people make when designing a product (hint: it's not what you think)
• How to actually work with manufacturers (and be taken seriously)
• What goes into a killer spec sheet that won’t get lost in translation
• The one thing you need to know about Minimum Order Quantities (MOQs)
• And how to design with sustainability, profitability, and longevity in mind

Whether you're launching your first product or have something that’s just not quite hitting the mark—this is the episode you didn’t know you needed. Plus, Millie shares the one project that changed the game for her and why she’s so passionate about impactful product design.

👀 Thinking about developing a new product?
🎯 Got an underperforming one that needs a glow-up?
🛠️ Or just curious what goes on behind the curtain of manufacturing?

This episode is for YOU.

👉 Connect with Millie here: sagepd.com.au
Find her on Instagram: @sage.product.design:

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Ever feel like you’re doing all the things in your business—posting on socials, packing orders, launching products—but STILL not getting the results you want?

Yep. You're probably in the messy middle.
Not a newbie anymore, but not scaling like a pro just yet. And let me tell you, this stage is real and it's where so many product-based business owners get stuck.

In this episode, I’m pulling back the curtain and talking honestly about the awkward, in-between phase that no one really warns you about. This isn’t about shiny six-figure launches or starting from scratch—it’s about what happens in year two, or five, or even ten, when things just feel… stuck.

You’ll hear stories from real clients (shoutout to Mandy, Belinda, and Melissa!) and practical tools to help you stop spinning in circles and start making serious progress.

🎯 Here's what I dive into:

• What the messy middle really looks like (you’re probably in it if you’re listening 👀)
• Why knowing your numbers is non-negotiable (don’t worry, I make spreadsheets sexy)
• How simplifying your product range can skyrocket profits
• The power of planning vs. always reacting
• What it means to work ON your business, not just in it
• Why finding a community is the secret to keeping your head above water

This episode is jam-packed with real talk, tangible tips, and a gentle (but firm!) nudge to stop trying to do it all alone.

🛠️ Your Action Steps:

1. Identify ONE thing working well in your biz—and double down on it.
2. Let go of something that’s draining your time or energy (that product, that task, that channel 👋).
3. Screenshot this ep, DM me on IG @thelotco, and tell me the ONE thing you’re committing to this week. Let’s get out of the mess and into momentum, shall we?

You’re not broken. You’re not failing.
You’re just in the messy middle. And trust me—there’s a way through.

💫 Mentioned in this episode:

• The Product Business Growth Club – Your go-to membership for support, community + monthly strategy.
• Boost Your Conversion Rate Toolkit – For those of you ready to level-up your website sales game.
• Roadmap to Profit – For product brands + retailers ready to scale sustainably.

✨ Loved this episode? Leave a review or share it with your biz bestie who’s stuck in the same place. Let’s grow together.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Are you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call.

Today, I’m breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the practical, no-fluff fixes to actually turn things around. Spoiler alert: this is not about working harder; it’s about getting smarter.

We’ll chat about:

✨ Why hustling for every single sale is a red flag
📉 What’s really going on when your sales are inconsistent AF (yep, I kept it clean for the kiddos)
🛒 The truth about traffic that doesn’t convert
💌 Why your customers aren’t coming back (and how to fix it)
📱 And the biggest one… what to do if your entire biz is relying on social media

This one’s packed with real talk, actionable tips, and plenty of those "oh crap, that’s me!" moments. You are not alone, and there is a better way to run your marketing without burning out.

🎉 PLUS: I’ve got a free webinar coming up that you do not want to miss
It’s called: The Profitable Product Business Roadmap – Your 90-Day Plan to More Sales & Consistent Profit (Without Relying on Social Media)
And yes, it’s as juicy as it sounds. I’ll walk you through exactly how to build a marketing machine that works while you sleep—so you’re not constantly stuck on the content hamster wheel.

👉 Click here to register now or find the link in the show notes below.

Resources & links from the episode:

• Register for the FREE 90-Day Roadmap Webinar
• Related episodes:
  • [What Should Be in Your Welcome Email Sequence]
  • [How to Build Your Email List for Your Product Biz]

If this episode hit home, do me a little favor and share it with a biz bestie who needs it too! And of course, hit that subscribe button so you never miss a moment.

Let’s go make marketing fun, profitable, and something you actually look forward to again.

xo
Mel

Courses mentioned in this podcast:

Roadmap To Profit

Nail Your Email Marketing

SEO Booster

Pinterest For Product Businesses

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.