The Harder You Work, the Luckier You Get
An Entrepreneur's Memoir
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Narrated by:
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Danny Campbell
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Joe Ricketts - epilogue
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By:
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Joe Ricketts
About this listen
Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire.
Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of 33 he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $25,000 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.
The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’s mind, giving listeners a visceral understanding of how entrepreneurs think and act differently from the rest of us - how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of his mentor’s betrayal and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.
A must-listen for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.
©2019 Joe Ricketts (P)2019 Simon & SchusterListeners also enjoyed...
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Story
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Intelligent Entrepreneur
- By: Bill Murphy Jr.
- Narrated by: Fred Berman, L. J. Ganser
- Length: 12 hrs and 35 mins
- Unabridged
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- By David on 01-23-11
By: Bill Murphy Jr.
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Good for the Money
- My Fight to Pay Back America
- By: Bob Benmosche
- Narrated by: Sean Pratt
- Length: 9 hrs and 33 mins
- Unabridged
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In 2009, at the peak of the financial crisis, AIG - the American insurance behemoth - was sinking fast. It was the peg upon which the nation hung its ire and resentment during the financial crisis: the pinnacle of Wall Street arrogance and greed. When Bob Benmosche climbed aboard as CEO, it was widely assumed that he would go down with his ship. In mere months, he turned things around, pulling AIG from the brink of financial collapse and restoring its profitability.
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Worthwhile, informative, and just short of inspiring
- By Preston on 11-17-21
By: Bob Benmosche
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Tap Dancing to Work
- Warren Buffett on Practically Everything, 1966–2012: A Fortune Magazine Book
- By: Carol J. Loomis
- Narrated by: Susan Boyce, Barry Press
- Length: 17 hrs and 38 mins
- Unabridged
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When Carol Loomis first mentioned a little-known Omaha hedge-fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor - nor that she and Buffett would become close personal friends. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major article that supplies context and her own informed point of view.
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A collection of finance articles - not a biography
- By Gerardo A Dada on 08-23-13
By: Carol J. Loomis
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- By: Ryan Blair, Don Yaeger
- Narrated by: Johnny Heller
- Length: 6 hrs and 59 mins
- Unabridged
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
- By Blahhhhhh on 01-07-13
By: Ryan Blair, and others
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Mentor to Millions
- By: Kevin Harrington, Mark Timm
- Narrated by: Kevin Harrington, Mark Timm
- Length: 5 hrs and 30 mins
- Unabridged
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Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed - at work, at home, and in every area of life.
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Listen at 1.4x
- By Mark Fry on 09-26-20
By: Kevin Harrington, and others
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The Rule
- How I Beat the Odds in the Markets and in Life - and How You Can Too
- By: Larry Hite, Michael Covel - foreword
- Narrated by: Scott Pollak
- Length: 5 hrs and 28 mins
- Unabridged
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In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.
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Amazing story of how Larry Hite won at life
- By Amazon Customer on 04-07-22
By: Larry Hite, and others
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Too Good to Be True
- The Rise and Fall of Bernie Madoff
- By: Erin Arvedlund
- Narrated by: Karen White
- Length: 12 hrs and 57 mins
- Unabridged
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Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions surrounding the collapse of his Ponzi scheme.
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Doesn't add much more that a lot of details.
- By Robert on 11-07-10
By: Erin Arvedlund
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Lost Bank
- The Story of Washington Mutual - The Biggest Bank Failure in American History
- By: Kirsten Grind
- Narrated by: Traber Burns
- Length: 14 hrs and 7 mins
- Unabridged
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During the most dizzying days of the financial crisis, Washington Mutual, a bank with hundreds of billions of dollars in its coffers, suffered a crippling bank run. The story of its final, brutal collapse in the autumn of 2008, and its controversial sale to JPMorgan Chase, is an astonishing account of how one bank lost itself to greed and mismanagement, and how the entire financial industry - and even the entire country - lost its way as well. Kirsten Grind’s The Lost Bank is a magisterial and gripping account of these events.
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Sad and Angry by Turn
- By Johnnie Walker on 07-24-12
By: Kirsten Grind
What listeners say about The Harder You Work, the Luckier You Get
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- James S.
- 03-11-20
Borderline self-deprecation --> business success
Joe Ricketts tells a pretty clear story of how hard work, extreme frugality, and often settling for less, eventually led to his and his wife's intertwined business success.
He makes it clear that he has never fit in with the high-society folk, and admits to numerous transgressions, including driving home drunk from Friday work parties on more than one occasion. He admits to his and his company's transgressions, but compares them to much worse, and often hidden, transgressions of his competitors.
He never takes the moral high road, and gives what appears to me to be a straight account of how an average Joe made it big in life. Well worth the listen. The narrator does a great job, too.
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- Amazon Customer
- 12-05-19
Just great!
First of all, as a person of entrepreneurial inclination, I found the story of Joe Ricketts and Ameritrade to be hugely inspiring. Not only was it inspiring, but an adventure as well! Listening to the audiobook links your mind to Ricketts' and opens you up to seeing the world through his eyes. You root for him as he takes you through the ups and downs of his couple of decades long mission to build his company. You think he's a badass and you want to become like him. In a literary sense, I found the book well structured, paced and sized, and I became quite fond of the narrator Dan Campbell's voice as well. All in all 10/10!
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- John
- 06-12-23
Awesome and inspiring
Love this book. Rickets goes into a nice balance of detail, but also focusing on the bigger picture items that made Ameritrade such a success.
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- Kevin Mortez Washington
- 05-03-21
Excellent story; ok presentation!
The story moves you emotionally and you can feel the stress at times in the story. Having heard Joe Ricketts speak and hearing him at the end the narrator sounded like a cheap imitator. However, I still highly recommend this listen.
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- M.T.G.
- 05-14-20
Good Epilogue
The epilogue was the best part. I would’ve enjoyed hearing more about family dynamics and beliefs than a blow-by-blow account of the business history.
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- james reichenbach
- 02-18-20
Wow!
If you listen to the entirety and then the epilogue you will break down in tears. Tears for Mr. Ricketts. Then, great understanding will wash over you and you will feel even more determined in your endeavors. If you do not feel this then you do not understand the book or are using it for a different purpose. I would like to think this is what was intended.
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- Phil
- 04-10-20
Trade me up!
Joe was a dedicated Hard worker who tells the formula of success. Great story. Wish Joe would of bought the SOX! Great audible to listen and learn.
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- Jeffrey Lively
- 07-31-24
Tenacity and determination
What a great book and awesome story. The American dream through hard work, highly recommend
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- Paul Heinen
- 02-18-22
Ok, could have been shorter.
A bit boring in the middle. Narrator’s voice was weak. Author’s, who did the epilogue, would have been much better.
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- John Mallory
- 06-15-20
Good title....
I listened to this this shortly after Schwab's book, which I found much more compelling. Joe is obviously a hard worker (ie. workaholic) but a little too folksy for my taste. The narrative arc just seems a little flat and Joe doesn't seem to have evolved much from the person he started out as - except for being a lot richer!
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