At 12 years old Brad Sattin wrote a neighborhood newspaper to 'TELL STORIES' about his friends. He knew what he wanted to do for a career and for his passion. He wanted to uncover and tell stories that would be "fair and accurate". His began to "do" what "Most People Don't" and started looking at the stories from the lens of where everyone else was "not looking".

As he grew up, he would focus his passion toward building his career, including an internship with Dan Rather and even toward winning 4 Emmy Awards.

Brad, after a 30-year career as a reporter/news anchor, now partners at Focus Media Services. His story narrates the rigorous path of a TV journalist, filled with long hours, self-doubt, and the real-life impact of experiences covering both heartwarming and tragic stories. Through personal reflections and anecdotes, including on-air blunders, failed job transitions, and running marathons, Brad sheds light on the power of authenticity, kindness, and resilience.

Key lessons include overcoming fears, the significance of persistence and improvement, and appreciating one's own achievements in real-time. The script serves as a testament to the journey of personal and professional growth by embracing authenticity in storytelling and the positive impact of small gestures in interactions.

More about Focus Media Services here:

https://focusmediaservices.com/

More about Most People Don't here:

https://mostpeopledont.com

Meg Fasy is back and honored to have her as my first "repeat" guest in 150+ episodes. Not only is she a friend, but a massive resource in the Sponsorship/Meeting & Events space. She has earned and learned a perspective that is valuable to anyone that might ever attend a conference and wants to "stand out".

This podcast, recorded at the IMEX America conference in Las Vegas, shares answers by Meg on questions like, "among thousands, how do you differentiate yourself" and "how do you become memorable"?

She shares a few best practices for making MEANINGFUL CONNECTINS by offering value and authentic conversations.

Key topics include the importance of relationship-building over one-time interactions, personalized sponsorship strategies, and unique offerings for event planners.

Meg emphasizes providing value through actions like main-taining client relationships, offering quiet places at events, and focusing on sustainability. She shares insights from her experience in sales and sponsorship, promoting a customized approach to client engagement.

The conversation also highlights the camaraderie and support within the small business community and discusses the competitive nature of larger industries like hotels. Meg encourages listeners to consider their marketing objectives and use storytelling to create memorable experiences in professional interactions. More about Meg Fasy:

Meg Fasy is well known in the events industry, with a diverse career that spans hospitality, convention and visitors’ bureaus, industry associations, event technology, and strategic partnerships.

As the founder of FazeFWD, a sponsorship management company, Meg is dedicated to enhancing the dialogue between event organizers and brand partners to boost attendee engagement. Her expertise includes:

· Create Robust Prospectuses that offer value and build revenue

· Drive strategic initiatives

· Design immersive experiences for Live events

Her commitment to innovation in the events industry continues to make a significant impact on how sponsorships are approached and executed.

https://fazefwd.com

meg@fazefwd.com

Listen to more podcast episodes at:

https://bartaberkey.com/podcast

For speaking inquires or to have Bart conduct live podcast interviews at your next event: bart@mostpeopledont.com

Imagine being the General Manager for one of the BEST private clubs in the entire country and refusing to be nominated for an award (that you truly deserve!).

“I don’t need it.”

Below are THE TOP 3 things that I learned yesterday about LEADERSHIP from Fred Fung, the General Manager of the Bonita Bay Club in Florida during my visit and training/keynote presentation with his team.

1.YOU NOT ME

Not “my way”, but “our way”.

Carry someone else ahead of you across the finish line.

Authentically put others AHEAD of YOURSELF.

My friend Fred shared this quote by Harry S. Truman that he lives by and that has changed the trajectory of his entire career.

"It's amazing what you can accomplish when you don't care who gets credit".

It is not about him. Its not about his needs. He is able to use an approach that I talk about for leaders called “ERASE YOU”. At work, he puts his employees needs ahead of his own. He puts the member’s needs ahead of his own. He removes obstacles and barriers to enable others to succeed. He doesn’t need to be in the photo. He would rather be “anonymous” in his contributions.

Perhaps you’ve seen the video of the marathon runner who stops short of the finish line to help another runner who can barely stand. This gentleman carries the weak runner ahead of him, so that the other person can finish ahead of himself. Literally putting “others ahead of yourself.”.

2. CARE DEEPLY

“Nobody cares how much you know until they know how much you care”- Theodore Roosevelt

CARE ABOUT As part of his role, he is often required to make massive decisions within minutes. The influencers for those decisions always remains most heavy for OTHERS.

After conducting a KEYNOTE/TRAINING SESSION for his team, I began to understand even more the impact of his approach.

“This is the BEST job I’ve ever had. I’ve been here for 20+ years, and everyday I’m able and encouraged to learn more, to challenge myself, and even do more.”

Fred celebrates his team. Knows every employee by name and is careful to inject something personal about them when he introduces me. “Hugh is responsible for 140 golf instructors”. “Jean has been here for years, always works with a smile, and is so good at making salads that there is one named after him on the menu.” “Robert loves teaching new servers how to do their jobs better, and he won a car years ago by making a half-court shot at a competition.”

3. YOU NEED TO LISTEN TO THE PODCAST NOW FOR TIP #3

More about: FREDERICK FUNG, CEO and General Manager, Bonita Bay Club

Fred started with Bonita Bay Club in 2010, departed in 2017, and re-joined in 2019. In the interim, Fred was the General Manager and Chief Operating Officer of Charlotte Country Club, a Top 10 ranked Platinum Club of America and a Top 50 ranked Platinum Club of the World. With 35 years of hospitality leadership experience, Fred spent twenty years of his career in the luxury hotel sector, highlighted by a 7-year tenure with Mandarin Oriental Hotel Group, opening their triple (hotel, restaurant, and spa) 5-Star property in Miami.

In 2007, he transitioned to private club management with Turnberry Isle, Fisher Island, and joined Bonita Bay Club immediately following its turnover from developer to member owned.

Bonita Bay Club is Florida’s largest member-owned private club golf facility. As Chief Executive Officer, Fred is responsible for the operational and strategic oversight of two campuses, five golf courses, 16 tennis courts, 15 pickleball courts, a 60,000 square foot Lifestyle Center, six restaurants, croquet, bocce, a resort style pool, and serving 4000 Members and 600 staff.

https://bonitabayclub.net

More podcasts available at https://bartaberkey.com/podcast

To contact Bart for SPEAKING OR TRAINING ENGAGEMENTS; bart@mostpeopledont.com

Imagine how you feel if you were ever told...

"You are no longer as remarkable as you once were."

"Perhaps you should try something else."

"Other people are now better than you."

Personally, I've been there.

Today's podcast guest, Hannibal Navies has also been there. After almost 10 years in the NFL, he realized there were other options for him to "contribute to others" that didn't require him being on the field.

He always knew he has a passion to help others and started a foundation when he was an active player. This allowed him to continue to pursue his passion and ONE OF HIS DREAMS. This gentleman has many, and they all include "doing" for others and giving back.

He now serves as the Vice President of Development for Athletes Charitable (https://athletescharitable.org/)

(part of United Charitable; https://unitedcharitable.org) in which he is helping athletes develop philanthropic opportunities to assist others in need.

The live event interview focuses on philanthropy and how United Charitable helps individuals and businesses to give back easily. Hannibal shares his journey from an NFL career to founding the 360 Sports Academy Foundation, emphasizing the importance of leadership through athletics and helping young student athletes navigate life's challenges.

The discussion encourages viewers to chase their passions, try new things, and use their platforms for positive impact. Lessons include the value of giving back, finding personal fulfillment through helping others, and overcoming the fears associated with transitioning from one career to another. More about Hannibal Navies;

Hannibal Navies is leading the charge at Athletes Charitable as Vice President of Development. Hannibal is a 9-year NFL Veteran, social entrepreneur, influencer, and founder of 360 Sports Academy and the Hannibal Navies Foundation. In addition to being part of the brotherhood of the NFL, Hannibal is passionate about philanthropy and social good efforts that create meaningful change in disenfranchised communities.

His education includes an executive MBA and entrepreneurial certification from Harvard University. He most recently served as the Director of Engagement & Outreach for The Trust, powered by the National Football Players Association. This effort provides transitioning NFL players with the support and resources needed to ensure their success outside the game of football.

His leadership in this work reflects the dedication that Hannibal has for empowering professional athletes and his desire to see them thrive beyond their sports careers. Hannibal has made an impact on the lives of several professional athletes through his work, personal influence and mentorship. His extensive experience as an entrepreneur, public speaker and philanthropist have groomed and qualified him for his role at Athletes Charitable.

More interviews about people "doing" what "Most People Don't" can be found here: https://bartaberkey.com/podcast

Contact Bart for speaking inquiries at: bart@mostpeopledont.com

In this live edition of 'Most People Don't, But You Do,' I welcome Brooke Sellas, founder and CEO of B Squared Media and author of 'Conversations That Connect.'

We met at a KINDNESS CONFERENCE and I found her to be indeed not only KIND, but exceptionally smart and driven.

I did not know the term "social care" before I spoke with her. Essentially, imagine how much better you feel when you share feedback, complaints, inquiries online with a brand and they actually have a CONVERSATION back with you. This is the essence of B Squared Media; employing a team that can not only create your social media strategy, but also respond as human beings in a way that is meaningful and caring.

Social Care. They are the BEST in the INDUSTRY.

Brooke discusses her journey from luxury real estate to founding her own company, driven by her commitments to kindness, social media strategy, and customer care.

We dive into her experience with social media at the Cystic Fibrosis Foundation, the importance of customer interaction through social media, and the innovative approach of social care.

Brooke also shares insights on the impact of AI and the concept of building AI doppelgangers. The conversation highlights the significance of making people feel seen and valued, both in personal and business contexts.

More about Brooke Sellas:

Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. Dive into her insights on the pages of her book, "Conversations That Connect," or from one of two digital marketing courses she teaches at the University of California, Irvine.

Most People Don't | Resources

Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast.

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Any KEYNOTE SPEAKING OR LEADERSHIP TRAINING REQUESTS can be directed to bart@mostpeopledont.com

Surely, he has no worries. Just look at Cesar Wurm. He has a loving family, the appearance of an international model, the stride of a professional athlete, and the perceived confidence of a rockstar. He is a senior leader within an incredible hospitality company. He is a published author. He exudes confidence. However, 10 years ago, his "inside story" was much different.

Today's podcast guest is now not only helping to create service and sales excellence for Premium hotels within the IHG Brand (Crowne Plaza, VOCO, EVEN, HOTEL INDIGO), but also aiding those that are facing addiction problems.

In this podcast episode, recorded live from the Crowne Plaza Louisville Airport and Expo Center during the Greatness Conference, the host interviews Cesar Wurm, Vice President of Commercial for Premium Brands at IHG and author of 'The Powers of Addiction: Finding Freedom and Acceptance in Recovery.'

Cesar shares his inspiring life story, from a challenging childhood in Brazil where he lost his mother and dealt with his father's alcoholism, to his rebellious teen years involving early alcohol use, and his eventual journey towards sobriety. Facing his addiction profoundly changed Cesar’s life, enhancing his leadership skills and aligning his values with his role at IHG.

Cesar emphasizes the importance of self-awareness, empathy, and understanding that addiction is not a fault but something one can overcome with support. The conversation also explores how these personal growth experiences have enriched his career and deepened his connection with family and colleagues.

More about Cesar Wurm:

As the VP of Commercial, Premium Brands at IHG Hotels & Resorts in the US, Cesar Wurm combines his deep expertise in sales and marketing with a passion for personal growth and community involvement. With a background that includes leadership roles at IHG, Starwood, Trust Hospitality, and Hotel Equities, Cesar has a rich history in the hospitality industry.

Outside of work, Cesar cherishes time with his family, his wife Laura and daughter Gabby, and enjoys Formula One racing. He is deeply committed to supporting addiction recovery, reflecting his own journey to sobriety. This commitment is showcased in his book, "The Powers of Addiction: Finding Freedom in Acceptance and Recovery," which shares his personal story and offers hope to others.

Cesar's professional and personal contributions have been recognized widely, earning him spots on the Marquis Who’s Who 2023 and the Empower Role Model List- 2022 Top 100 Executives. He holds degrees from Washington State University and Cesar Ritz College, Switzerland, and is actively involved in various boards including IHG’s Americas Regional DE&I and HOPE Atlanta.

Through his life's work and book, Cesar aspires to inspire and assist others on their recovery journey, promoting a message of resilience, acceptance, and empowerment.

Connect with him here: https://www.linkedin.com/in/cesar-wurm-5aa855b/

Find his book here: https://a.co/d/dQHicIZ

More about IHG here: https://www.ihg.com/hotels/us/en/reservation

Most People Don't | Resources

Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast.

Please subscribe, like & share to help others find these words of wisdom.

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Any KEYNOTE SPEAKING OR LEADERSHIP TRAINING REQUESTS can be directed to bart@mostpeopledont.com

"Nothing happens by chance. It happens as intended."

I was meant to meet this woman called Tommie. She exudes an aura that is calming, contagious, and confident.

"Success is there for anyone that wants it."

In this podcast episode, I interview S. R. Tommie a/k/a Tommie, the President and Founder of Redline Media Group and a member of the Seminole Tribe of Florida (the owners of Hard Rock International).

The podcast explores Tommie's background, her influential upbringing in a Seminole tribal camp, and her journey to success. She discusses growing up with rich cultural traditions and the significant impact of her grandmother.

She also elaborates on her company's strong values, which align with those of Hard Rock, focusing on kindness, community, and integrity. Tommie emphasizes the importance of authentic storytelling and supporting one another in business.

The episode highlights her determination to achieve success, the cultural importance of the Seminole Tribe, and the community-oriented ethos of Redline Media Group.

More about Tommie:

Tommie has worked in many capacities throughout her career, serving in various capacities, from economic development, social welfare, community development/management, on both the Board and Council arms of Tribal Government, ultimately retiring in 2010, as Chief of Staff to the Chairman of the Seminole Tribe of Florida.
Throughout her many experiences Tommie has realized the importance of communication, consistency and making a positive impact. With that at the forefront of her mind, she founded Redline Media Group, a full service creative marketing and strategic advertising agency. As a start-up company, Tommie assembled a highly experienced team consisting of industry veterans that possessed proven leadership skills to ensure success.
Redline Media Group launched as an organization consisting of three employees, and currently employs nearly 50 fulltime Team Members. Today, after 15 short years, RMG is a multi-award winning creative, marketing and advertising agency, providing services Internationally, with a proven track record of developing and executing successful campaigns for a variety of products, services and brands, as well as, representing tribal and non-tribal municipalities and their respective business endeavors.
Tommie continues to drive forward each, and every day, committed to building a legacy that will make her tribe and the matriarchs of her family proud. More about Redline Media Group:

https://redlinemediagroup.com

More about Hard Rock International:

https://hardrock.com

Most People Don't | Resources

Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast.

Please subscribe, like & share to help others find these words of wisdom.

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www.mostpeopledont.com

Any KEYNOTE SPEAKING OR LEADERSHIP TRAINING REQUESTS can be directed to bart@mostpeopledont.com

He taught me to "throw spaghetti against the wall" to see what would stick.

His friendship and guidance STUCK.

A brilliant entrepreneur that is also KIND BEYOND WORDS.

When I needed work, he gave me work.

When I needed an answer, he provided it.

When I needed a friend, he was there.

Many of my hospitality friends already know him, Serge Asensio, and his company, TOPLINE GROUP, LLC.

We discuss the POWER OF TAKING ACTION and FACING FEARS. For years, Serge was afraid of stealing second base. He was scared to leave the safety and security of first base. Finally, one of his mentors called him out on this.

With the support of his wife who said, "we'll figure this out", he then found enough confidence to not go it alone and to start an incredible business that has lasted over 25 years. He is not greedy and stresses the importance of making $.05 from a customer over and over, rather than making $.10 once from a client.

More about Serge:

Serge Asensio is managing director of Topline Group, a Sales & Marketing company specializing in customer data analysis. Founded in 1998, Topline Group helps Fortune 500 companies maximize their sales efforts by ensuring that the right resources are applied against the right customers, at the right time.

Mr. Asensio and Topline Group have worked with Kraft, Nabisco, Gillette, Hershey Foods, and most of the major hotel companies in North America, helping them maximize their sales efforts.

Prior to founding Topline Group, Mr. Asensio was Vice President of Sales Deployment & Analysis for Marriott International. His responsibilities spanned all full-service brands and all geographies.

More about Topline Group https://toplinegroup.com

Most People Don't | Resources

Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast.

Please subscribe, like & share to help others find these words of wisdom.

• Find all Podcast episodes ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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www.mostpeopledont.com

Any KEYNOTE SPEAKING OR LEADERSHIP TRAINING REQUESTS can be directed to bart@mostpeopledont.com