Showing results by author "David Scott" in All Categories

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

A Christian Existentialist and a Psychoanalytic Atheist Walk Into a Trump Rally is perhaps the only genuinely original thing you have heard yet about Donald Trump. It can be listened to in a variety of ways: as a psychological investigation of Trump, as a philosophical meditation on the relationship between language and power, as a satirical compilation of the "collected wit and wisdom of Donald Trump," and above all as a dagger into the rhetoric of American political discourse-a dissection of the politesse that gave rise to and sustains Trump.

It’s 1966 in Suriname, on the Caribbean coast of South America, and the long shadow of colonialism still hangs over the country. Grandma Bee is the proud, cigar-smoking matriarch of the Vanta family, which is an intricate mix of Creole, Maroon, French, Indian, Indigenous, British, and Jewish backgrounds. But Grandma Bee is dying, a cough has settled deep in her lungs. The approaching end has her thinking about the members of her family she’s lost, especially one of her favorite granddaughters, Heli, who has been sent away to the Netherlands because of an affair with her white teacher.

The Better Off Dead series delves into the furthest corners of your mind, where your deepest, darkest fears lurk. These masters of horror will haunt your dreams and stalk your nightmares, taking you to the edge of sanity before pushing you to the brink of madness!

Set in the world of social media moderators, @Sa>ag3 and @Jun1p3r must survive their first 90 days to qualify for benefits and a life-changing mystery bonus. As they flag a nonstop torrent of the most heinous [NSFW] videos, their coping mechanisms expand to include on-the-job sex, drugs, and a jellyfish. But when copium is no longer an option, @Sa>ag3 & @Jun1p3r turn to a more bizarre form of therapy: intimacy. Meanwhile a stream of ominous warning videos keeps popping up... COMING SOON... hinting at an event that will alter the American landscape.

Beware of the night, for it shows no mercy. Anxieties run rampant as the last sprinklings of light twinkle out on the inky horizon. The shadows dance their choreography in the damp, dusky air. Night is taking over, and it knows how to keep a dark and deadly secret, for it allows no witnesses. And that screaming you hear nearby? Watch out, because you might be next. The Sinister Supernatural Stories series brings you delicious horror that focuses on elements of the supernatural. Pull up a chair and dig in, but never after dark—everyone knows bad things always happen after dark.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

If you are looking to earn a steady and sustainable stream of income from affiliate marketing as a newbie, this is a great place to get started. This book is a comprehensive blueprint for beginners in affiliate marketing to make their first $1000 in commission. Everything you need to know to succeed at affiliate marketing is contained in this book.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The Coronavirus Bible is what happens when a bunch of Christian comedians get together (virtually) during quarantine to raise money to support those in need. This coronavirus comedy bible will not only raise a laugh, but also raise funds to help those in need. And since laughter is also good medicine, you’ll be helping yourself, too. Honest.

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

Full of endearing characters, vivid worlds, and thrilling adventures, this anthology is also a touching examination of what these celebrated authors consider their best work.

Your existence is the epitome of normal…until it isn’t. In an instant, everything changes. The peaceful security you hold dear to your heart has been ripped away, and you are left fighting for your life. But don’t think for a second you have a chance in hell of surviving. Your odds are never good when staring into the face of pure evil. Join us for tales of savagery and slaughter, where the innocent, or not-so-innocent, find themselves in the most ferocious situations they have ever encountered.

The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs shares my personal approach to doing business on social media, which has helped our law firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 top social media, business, and communication experts who show you, through real-world examples and their own success, how you can use social media to build your brand, top of mind awareness, and dominate your market.

Sometimes, the dead do come back. Sometimes, they crave your flesh...and sometimes, they desire your very soul, but they aren’t the only thing you have to fear. You don’t believe in what you can’t see, yet something is there, watching, waiting. You can feel its unholy intentions deep down in the marrow of your bones. You don’t know where it came from, but you know with every fiber of your being that it is not from this earth, and as you feel its gaze searing through your skin, you know the end just might be near.

Meal plans are a powerful way of organizing your meals to save time and money, while also stopping you from making bad dietary choices. Now, this book uncovers an incredible 21-day meal plan to help you take charge of your health, shed unwanted pounds, and supercharge your dieting success! From understanding your macros, calories, and portions to strategies for beating food cravings and building the perfect meal plan, now it’s never been easier to get started. Plus, with a ton of great-tasting meals just waiting for you to cook and enjoy, there’s something in here for everyone!

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

The Ultimate Essays Collection is a wide-ranging collection of 30 classic essays analysing everything from war to love, journalism to race, travel to nature, and much more, read by an award-winning cast of narrators. Included here are essays by some of the greatest writers of all time, including George Orwell; Thomas Paine; Fyodor Dostoyevsky; Henry David Thoreau; Virigina Woolf; Sigmund Freud; Zorea Neale Huston; Langston Hughes; Jack London, and more.

A special ops mission in Nigeria falls apart when the raiding force sustains massive casualties from a rogue drone strike. It's another dead lead for the CIA's operation to uncover an international arms smuggling ring and prevent a cache of state-of-the-art AI weapons from ending up in terrorist hands.