Showing results by narrator "Tony Alessandra" in All Categories

Learn to love public speaking - and be great at it too! Many dislike it, and some dread public speaking. You take the podium and your hands clam up, your voice weakens and cracks, and your mind goes blank. Conquer your fear of public speaking today! With powerful presentation skills, you’ll become a respected public speaker who engages and entertains audiences, time after time.

The top pro in selling anything today is not just a salesperson. He's a super salesperson, manager, and marketing strategist all rolled into one. He's a thorough student of his industry, his competition, his customers and prospects, and business trends that may affect his future sales. He segments his territory and constantly updates his analyses, objectives, strategies, and controls.

Stop being a passive listener and start being an active listener, using a dynamic program called CARESS. These 6 steps to effective listening were created by acclaimed lecturer and author Tony Alessandra. Alessandra is a marketing strategist, an applied behavioral scientist, and an expert in building business relationships guaranteed to last a lifetime.

Pete Johnson covers how to follow the correct process to successfully complete a strategic plan for your business. He covers the four phases of doing a strategic plan - focus, analysis, proposed plan overview and implementation. Pete also clarifies the difference between a company's vision and mission.

Dr. Tony Alessandra interviews Chuck Reaves on Price Objections. What would it be worth to you to never hear the price objection again? Chuck says that the person most guilty of bringing up the price objection is the salesperson because the salesperson feels that price is the obstacle to making the sale. To get around price objections, find out what the customer really needs - what are the customer’s buying criteria? Chuck tells us to discover what is the customer really trying to accomplish and what are their trade-offs.

Shep Hyken believes that if you just work to satisfy customers, you are just average and in danger of losing your customers. Shep discusses the importance of speed in customer service; it's the difference between good service and incredibly great service. Consistency of your customer service effort is crucial to creating moments of magic for your customers.

This 2-part program will give you a guide to developing a more thorough understanding of nonverbal communication techniques. By increasing your awareness of nonverbal behavior, you can read the emotions and attitudes of fellow employees, supervisors, customers, and others you interact with inside and outside your organization. As a result, you will have a greater feeling for and awareness of all your interpersonal transactions.

Dr. Tony Alessandra interviews Noah St. John on permission to succeed.

Joe explains that successful failures do what others want them to do rather than what they really want to do, because of their high need for social acceptance. He covers career builders versus career busters. Joe also says that to move to the top 3%, we must study the masters and use them as role models.

If you believe in fundamentals, like how to confirm a sale versus closing a sale, learning what to do when you get a "yes", and how to lose a sale, but maintain the relationship, you will want to add this classic sales program to your library.

What is the cost of losing a customer? In today's competitive environment, it is a cost no business can afford. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, That does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy ...

Dr. Alessandra teaches you six easy steps help you increase your sales, get more referrals, and earn higher commissions. It contains strategies and techniques that ensure you team up with your prospects.

This program by Dr. Tony Alessandra covers how to have conflict-free relationships in your working environment and in your personal life.

Steve discusses how to convert trade show leads into long-term customers. He also covers how to have your trade show marketing pay dividends long after the trade show ends. He describes that trade shows are three-act plays, and how we must master all three acts - what you do before the trade show, what you do at the trade show, and what you do after the trade show.

In this interview, Tony and Mark discuss the very important topic of leadership. Mark describes the difference between "management" and "leadership" and the difference between "organizational leadership" and "personal leadership". Mark discusses his six key tips to becoming a better leader, both professionally and personally.

Active listening is a skill so important that anyone who lacks it is sure to have problems at home and at work. What they didn't teach you in school - but what you'll learn in this program - could be the key to becoming closer to your friends and family as well as becoming a better, stronger leader.

In this idea-packed new audio program from Gildan Media, Communication Expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators.

Dr. Tony Alessandra covers the 5 negative versatility traits of subjectiveness, bluntness, resistance, single-mindedness, and taking unreasonable risks. Versatility is your ability to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

In this audiobook, Dr Tony Alessandra covers the 5 negative flexibility traits. Flexibility is your willingness to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction, which leads to customer loyalty.