Novedades

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously ...

To achieve long-term success in tumultuous businesses like media and entertainment, following formulas and data won't get you there. Barry Diller, the current Chairman and Senior Executive of both IAC and Expedia Group, has built a decades-long career in TV, film, and digital media by going with his instincts and betting on what he views as good ideas with limitless potential. He shares what he's learned about navigating the larger-than-life personalities in Hollywood, developing talent over time, and taking advantage of luck when it comes your way. Diller is the author of the new memoir, Who...

Hast du genug von dem immer gleichen Ratschlag „Arbeite hart, schufte rund um die Uhr"? Dafür hat doch keiner Zeit! Nebenjob KI hilft dir, bessere Ergebnisse zu erzielen und effizienter zu arbeiten. Denn mal ehrlich: Wer immer noch manuell arbeitet, verschenkt Geld (und Zeit). Dieses Buch ist nicht einfach nur eine langweilige Liste von Nebenbeschäftigungen mit oberflächlichen Ratschlägen.

The business of fragrance creation is an artistic business. Nevertheless, opportunities to enhance the perfumery and scented personal care product creation process through digital engagement, and with consumer and market data, are significant. This week on the CosmoFactory podcast, we hear about the work of a fragrance evaluator and the advantages of an intelligent perfumery platform. Our guest is Federica Libralon, Fragrance Development Manager at Scentmate by dsm-firmenich, an online platform launched in 2021 as a resource to brand leaders and beauty entrepreneurs. It allows users to create...

Drug-free arthritis relief is now possible with scalar wave therapy, a non-invasive treatment that targets inflammation at the cellular level. This innovative approach penetrates joints deeply, potentially improving mobility and reducing pain without medication side effects. For more, visit https://www.waveriderscalar.com/ Waverider Scalar Wellness Center City: Phoenix Address: 2010 West Parkside Lane Website: https://www.waveriderscalar.com/

Send us a textConnor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture.• Making the decision to rebrand despite fears and uncertainties• Choosing a name and identity that allows for future market expansion beyond Auburn• Creating a brand centered around their family dog Kai as the company mascot• Building a brand that makes customers feel comfortable and safe• Involving team members in the ...

Get in Touch! Send us a message.Welcome to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode we're talking about something that can make or break your software success – integrations!GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: ...

What shortcuts are actually worth taking when you're building a SaaS? In this episode, Rob Walling and fan favorite Derrick Reimer delve into listener questions about startup development. They discuss the impact of AI coding tools on building minimum viable products (MVPs) and the importance of user experience (UX) with advice on balancing UX investment based on the product's nature. You’ll also hear a breakdown of the real costs of leaving the cloud, plus tips on email deliverability and validation. Throughout, they highlight how validating ideas through user feedback and research is ...

AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report. The episode also covers OpenAI’s autonomous coding agent, TikTok’s new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section. Access the show notes and show...

We hit two milestones that less than 1% of podcasts ever reach: 🔥 1 million downloads 🔥 500 episodesAnd we’re just getting warmed up.To celebrate, we’ve put together a compilation of hard-hitting moments from top guests who’ve been in the trenches of the sales game. You’ll hear from:Chey Wisdom on becoming a top performer in less than 9 monthsKenny Brooks on using humor to win hearts (and deals)Jeremy Miner breaking down problem-solving vs. product-pushingParker Langeveld on what separates closers from average repsJill Sinclair sharing the winner’s mindset you need in ...

PROMO CODE: PROMO1642 for 15% off Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand. Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots. Poulain also opens up about his valuable ...

The theme of our 22nd podcast episode is Referral Growth Strategy. Joining our host Jeremy Balius to discuss all things B2B tech and SaaS sales growth from referrals is Derek Morgan from Referral Marketing Ideas and James Davis from TSP Advisory. Discover the referral platform ReferIt.ai Summary In this group conversation, the speakers discuss the challenges of traditional go-to-market strategies in the technology sector, emphasizing the overwhelming noise in the market and the importance of understanding client needs. They explore the value of partner-driven growth and how to build effective ...

In a world where authenticity reigns supreme, Ryan House reveals the importance of the "Who Economy"—why consumers prioritize the character of businesses over their product offerings. Dive deep into changing consumer behavioral trends and learn how entrepreneurs and executives can connect more meaningfully with their target audience. This episode is packed with insights that can transform your approach to marketing and customer engagement. Listen on Podbean: https://brainworkframework.podbean.com/ Connect with Ryan House: Company Website: https://dataspeaks.ai/ LinkedIn: https://...

Foreign Secretary Vikram Misri told a parliamentary panel on Monday that India’s latest conflict with Pakistan was entirely in the conventional domain and involved no “nuclear signalling” from the other side, The Centre’s decision to revoke the security clearance granted to Turkish-founded ground-handling firm Celebi Airport Services was taken following “inputs” received by the government , US President Donald Trump said his Monday phone call with Russian President Vladimir Putin "went very well," adding that Moscow and Kyiv "will immediately start negotiations" aimed at reaching ...

IBM just shook the tech world with a $150 billion investment into U.S. manufacturing and quantum computing—and I’m breaking down exactly what that means for founders, marketers, and business leaders who actually want to stay ahead of the curve. This isn’t just about faster computers. This is about building power—domestic power, tech power, and brand authority in a world where trust and innovation can’t be separated. 👩🏾‍💼 In today’s Daily Intelligence Brief, we cover: Why IBM’s $30B+ bet on quantum tech is a message, not just a move What this means for cross-border ...

今回のテーマは、「戦略の軸の作り方」。これがないままホームページをつくっても、どれだけ見た目が整っていても、ほぼ成果は出ません。たとえば「ターゲットを明確にしましょう」と言われて、いきなり理想のペルソナを妄想していませんか？それ、北海道に行くつもりが沖縄に着いてしまうくらい、ズレた設計になる危険があります。本エピソードでは、「誰を幸せにし、何をもって、どう幸せにするのか」という“戦略の軸”をどう作...

In this episode of The Pulse Shift, we dive into the summer shifts that are transforming consumer behavior—from sunscreen misuse and changing haircare routines to the surprising resurgence of traditional summer drinks. Join Swagat Sarangi, Co-Founder of Smytten Pulse, and our marketing expert as they unpack insights from 25M+ real consumer behaviors. Discover how brands can better educate, innovate, and build deeper connections with their audiences during the hottest season of the year. Tune in for fresh, actionable insights that will help your brand stay ahead of the curve and win loyal ...

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into...

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