Preview
  • Soft Selling in a Hard World

  • Plain Talk on the Art of Persuasion
  • By: Jerry Vass
  • Narrated by: Jerry Vass
  • Length: 3 hrs and 43 mins
  • 4.6 out of 5 stars (38 ratings)

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Soft Selling in a Hard World

By: Jerry Vass
Narrated by: Jerry Vass
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Publisher's summary

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

©1998 Jerome R. Vass (P)2001 Jerome R. Vass
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What listeners say about Soft Selling in a Hard World

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Legit. The best sales book on the market.

This book gives you all the tools necessary to build your sales mansion. No fluff. Highly recommended.

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Simple and Effective Information

The perspective and take on these simple concepts are definitely worth anything you pay to read/listen to this.

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Not your typical sales book

This isn’t your typical motivational sales book - this is concrete, tangible, teaching with step by step instructions to become a beneficial partner with your clients and prospects

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