In this episode, we go behind the scenes with Nikhil Muralitharan, Senior Director of Marketing at Chargebee, as he shares hard-won lessons, crafting ICP-based campaigns, and building demand under tight constraints. B2B marketing is changing fast. 📌 What you'll learn✅ How to find ICP-fit buyers at a large scale✅ Why demand gen makes better PMM✅ Running a successful webinar✅ Building a great resume and so much more.....or, use this to go where you want to:(00:00) Introduction(01:22) Nikhil's journey from Freshworks to Chargebee(04:12) Day in a life of a Marketing Director(09:19) Driving 33% of pipeline(12:50) Finding 20k ICP-fit accounts(18:58) The 7-person webinar that drove $500K in pipeline(26:46) First 30 days in a new role(32:16) Can you market with constraints?(33:03) Doing Demand Gen + PMM(34:59) FreshCallers vs Phone(40:03) Knowledge Bases (46:34) Can we have an Enablement Library?(54:41) Get your resume noticed(01:05:33) Nikhil loves Shopify + Apple(01:07:04) End Notes

Follow for more marketing tips:

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/

📩 Connect with Nikhil: https://www.linkedin.com/in/nikhilmuralitharan/

#podcast #chargebee #trending #ai #pmm #marketing #saas #freshworks

In this episode, we sit down with Danielle, Product Marketing Manager at Zapier, to explore what it’s really like marketing a behind-the-scenes product used by millions but rarely talked about.

📌 What you'll learn

✅ Being a Generalist vs Niche-specific

✅ How Zapier thinks about its users and positioning

✅ The challenge of marketing automation without hype

✅ Wild use cases, ecosystem secrets, and going from SMB to enterprise

✅What makes a great PMM at Zapier—and her advice if you want to join them

If you’ve ever struggled with marketing an “unsexy” tool, this one’s for you

......or, use this to go where you want to:

(00:00) Introduction

(01:22) Danielle's Journey

(02:30) Thinking about Zapier's users

(04:03) Being a generalist vs niche PMM

(05:47) Marketing a Behind the Scenes Software

(08:10) How is Zapier's positioning changing?

(10:26) Markting with constraints

(12:55) Hardest part of marketing Zapier

(14:24) Experiments with messaging & positioning

(15:30) From SMBs to Enterprises

(16:45) Zapier's Integration Ecosystem

(17:57) PMM at Zapier(19:58) Surprising insights

(21:07) Getting to Aha! Moment

(23:06) Wild Use Case

(25:00) Company crushing PMM right now?

(26:22) Advice for PMMs wanting to join Zapier

(27:50) End Notes

In today’s episode, we’re joined by Neil Miller, Director of Product Marketing at Kissflow, where he’s spent over ten years. With his deep experience in the B2B space, Neil gives us an inside look at how to handle the specific challenges that come with both SMBs and enterprise markets.

📌 What you'll learn

✅ Citizen development and the power of building your own tools

✅ Messaging strategies for SMBs vs. Enterprise

✅ How to identify the right channels to reach enterprise buyers

✅ Insights on how to get promoted in product marketing

and so much more

.....

or, use this to go where you want to:

(00:00) Introduction

(02:16) Day in a life of a Director PMM

(04:14) Is everyone a Competitor?

(07:12) Checking out the competiton

(07:39) What is Citizen Development in tech?

(09:02) Building an App in-house

(10:24) Replacing $24k

(10:48) Messaging for SMBs vs Enterprise

(12:22) GTM segmentation

(13:51) GTM success and early adoption

(16:10) Have you found the right channels?

(18:07) Don't assume Sales will use your content

(22:25) What is Product Enablement?

(23:49) Improving retention + best customers

(26:00) Metrics to track PMM work

(27:45) How to land a role as a Director PMM

(29:55) How to enter Product Marketing

(33:10) You may not be a great manager and that's okay

(34:57) Neil's fav marketing pick

(36:15) Resources

(37:32) End Notes

Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay?

Follow for more marketing tips:

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/

📩 Connect with Neil Miller: https://www.linkedin.com/in/neilamiller/

#podcast #kissflow #entrepreneur #startup #trending #ai #pmm #marketing #saas #citizendevelopment

Mailchimp went from an email tool to a global marketing platform. But how did they pull off their go-to-market strategy at scale? In this episode, we break down the real tactics behind Mailchimp SMS's GTM success. Wade is the Principal PMM at Intuit Mailchimp and has been an integral part for seven years now. Before that, he was at Square.

📌 What you'll learn

✅ How Mailchimp evolved

✅ GTM behind Mailchimp SMS

✅ Why rejection can be a good thing

✅ A day in his life.

...or, use this to go where you want to:

(00:00) Introduction

(01:26) Wade's journey into PMM

(03:06) Biggest challenges with Mailchimp's positioning

(05:27) 7 years at Mailchimp

(08:27) Day in a life of Senior PMM

(11:36) Global Product Launch at Mailchimp

(17:01) Customer Segmentation tips

(20:04) Frameworks for tracking each stage of the journey

(21:45) Being rejected at Square

(28:41) Finding PMF(39:15) Intuit + Mailchimp

(42:16) Biggest wins

(46:14) Challenges with Launching

(48:53) Company doing great marketing atm

(50:43) Resources

(53:56) End Notes

Don’t forget to Follow and leave a rating :)

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/

📩 Connect with Wade Burrell: https://www.linkedin.com/in/wadeburrell/ + https://www.wadeburrell.com/

#podcast #mailchimp #entrepreneur #startup #trending #ai #pmm #marketing

Canva is doing some crazy things out there and not just for social media.We have grown up with this amazing company.What a brand.Loved the breakdown? Follow the page for more marketing stories.#marketing #saas #canva #trending

As a marketer and a PMM, asset creation is something you have to do. In this episode, we're joined by Alex Virden — one of PMA’s Top 100 Product Marketing Influencers, a vintage glass dealer, and a strong voice on how product marketing should be done. I ask Alex questions on GTM strategy, last-minute GTM fails, mistakes in product and more.

📌 What you'll learn

✅ Why product marketers need to stop being just “slide creators”

✅ How to truly enable sales through better conversations

✅ Navigating internal friction between PMM, product, and sales

✅ Why empathy is the best skill to have.

...

or, use this to go where you want to:

(0:00) Alex's introduction

(02:01) GTM non-negotiable

(04:11) Customer personas and mindset

(07:15) The No.1 GTM mistakes

(10:13) Process for checking the competition

(12:22) Little tweaks big diff

(13:49) Leaving product strategy midway

(14:22) GTM for international markets

(15:49) Hosting PMA summits

(17:04) Being top 100 PMM

(18:33) Vintage Glass Dealer

(20:23) Milestone for Alex

(22:12) Advice for new PMMs

(27:22) Fav tools ft. AI

(28:21) One company doing PMM right?

(29:13) Lessons from Alex's career

(30:46) Closing

Don’t forget to follow to stay updated on more expert insights!

Follow for more marketing tips:🔗For inside scoop: https://www.linkedin.com/company/who-invited-marketing📩Connect with Alex Virden: https://www.linkedin.com/in/alexvirden/

Emma Stratton is a well-known messaging expert for b2b brands. Her book, Make it Punchy is a Bestseller. Having coached more than 2000 marketers, Emma knows that how we communicate our product, is everything. April Dunford, the Queen of Positioning, loves her too! We have a lot to learn from her.

📌 What you'll learn

✅ Emma early career

✅ What's the hardest part about writing a book?

✅ Messaging practices that convert

✅ Aspirational vs credible messaging

✅ When to completely throw out your messaging

...Or, use this to get where you need to go:

(00:00) Introduction

(01:02) Emma's early career

(05:50) Being Carrie Bradshaw of b2b

(08:22) Unconventional ways b2b companies succeed

(10:36) Make it Punchy

(16:06) When should you throw out your messaging?

(17:27) Messaging exercise that works

(21:19) Sales & Marketing

(23:40) Founders

(25:41) Aspirational Messaging vs credibility

(27:59) Creativity in b2b

(29:03) Fav b2b brand

(30:26) End notes

This episode is for founders and marketers looking to improve their website messaging.

Don’t forget to follow along to stay updated on more expert insights!

Follow for more marketing tips:

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing

📩 Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/

If you are a marketer stuck in KPIs without bringing actual revenue, you are doing it wrong. My second guest, Julien, is Chief Marketing Officer at Cordial. He has led marketing in orgs like Gong, Salesforce and Talend. Julien is also a mentor at the PMA. In this episode Julien shares how marketers should think about revenue, GTM frameworks he follows as a CMO, and so much more.

📌 What you'll learn

✅ How to think about revenue in marketing

✅ Life as a CMO

✅ Why funnel approach to content is wrong

✅ GTM Frameworks and V2MOM

✅ Advice for marketers

...

Or, use this to get where you need to go:

(00:00) Introduction

(01:16) Julien's Journey

(02:57) Life as a CMO of Cordial

(04:52) About Cordial Edge

(05:55) Funnel approach to Content is wrong

(07:23) Learnings from RevTech to MarTech

(08:44) What are Revenue Cadences

(09:38) Days at Gong

(11:26) Key Components of a successful GTM strategy and V2MOM

(13:44) Impacts of Customer Feedback

(16:45) Building a strategy around Retention

(18:05) Julien's fav marketing companies

(20:54) Advice for marketers

This episode is for young marketers, CMOs looking to be more revenue-centric and founders!Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights!

Follow for more marketing tips:

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing

📩 Connect with Julien Sauvage: https://www.linkedin.com/in/julien-sauvage/